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Africa

Understand the demographic, socioeconomic and cultural influences...

Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.

Country Report

Air Care in Algeria

Feb 2024

Air care continues to witness steady value growth in 2023. Like most categories in home care, air care has been affected by surging inflation rates and the ongoing war in Ukraine. Economic uncertainty, linked to high inflation and the devaluation of…

USD 1,195
Country Report

Air Care in Cameroon

Mar 2024

Sales in air care in Cameroon in 2023 continued to be driven by the popularity of spray/aerosol air fresheners. These products offer easy accessibility, offer affordable pricing, and a high level of consumer familiarity. The utilisation of…

USD 1,195
Country Report

Air Care in Egypt

Feb 2024

Perceived as discretionary products, air care experienced a sharp decline in demand in 2023, as local consumers shifted to more essential commodities. The high inflation rate and currency devaluation forced consumers to limit their expenditure on…

USD 1,195
Country Report

Air Care in Kenya

Mar 2024

Air care in Kenya enjoyed further strong retail volume and current value growth in 2023, supported by fragrance innovations and a growing middle-class consumer base amid rising urbanisation. Considerable growth in the category was stimulated as…

USD 1,195
Country Report

Air Care in Morocco

Mar 2024

.Air care in Morocco witnessed a positive growth in current value terms in 2023, continuing the trend of the previous year. Spray/aerosol air fresheners continued to be the most widely used product type, as well as posting the strongest overall…

USD 1,195
Country Report

Air Care in Nigeria

Feb 2024

Most areas in air care recorded a retail volume sales decline in 2023 due to high inflation and the increase in unit prices that triggered the double-digit retail value growth in current terms. The affordability of gel air fresheners and…

USD 1,195
Country Report

Air Care in South Africa

Mar 2024

Demand for air care in South Africa continued to rise in 2023, albeit with marginally slower volume sales growth compared to the previous year, as the country experienced a surge in inflation. This contributed to higher company revenues and profits…

USD 1,195
Country Report

Air Care in Tunisia

Feb 2024

Home-made candle air fresheners has emerged as a key category trend in Tunisia. This trend gained momentum in the review period, with a further increase in interest witnessed in 2023. The offer is characterised by the crafting of air care products,…

USD 1,195
Country Report

Air Treatment Products in Egypt

Dec 2023

Air purifiers have continued to see volume sales decline since 2022. Currency devaluations and foreign currency shortages have affected the prices of all imported goods, together with the further rise of inflation. Indeed, the average unit price of…

USD 1,195
Country Report

Air Treatment Products in Morocco

Jan 2024

In 2023, air treatments products is set to record stable growth in retail volume terms, although the rate of growth has slowed year on year. The prevailing economic uncertainty and high cost of living is impacting demand. Air treatment products are…

USD 1,195
Country Report

Air Treatment Products in Nigeria

Jan 2024

In 2023, air treatment products faced a decline in volume due to adverse economic conditions. High inflation, propelled by currency devaluation and fuel price hikes, significantly restrained consumer spending. Despite the essential nature of these…

USD 1,195
Country Report

Air Treatment Products in South Africa

Dec 2023

Since the pandemic, general dynamics in consumers’ lifestyles have dramatically changed in South Africa. Ongoing remote/hybrid working models for employees mean that many of them continue to spend greater time at home than they would have compared to…

USD 1,195
Country Report

Airlines in Egypt

Sep 2024

Egypt's national airline carrier, EgyptAir Co, is to undergo restructuring due to the company’s weak financial performance and falling levels of service. Focus will be placed on regular safety and security assessments, as well as offering improved…

USD 1,195
Country Report

Airlines in Kenya

Sep 2024

In March 2024, airlines in Kenya achieved record revenues and seat occupancy, marking a significant milestone for the industry. This growth is attributed to increased demand for both domestic and international travel, coupled with effective revenue…

USD 1,195
Country Report

Airlines in Morocco

Sep 2024

Despite a slowdown in the rates at which the numbers of arrivals, departures and domestic trips are rising as the post-pandemic travel boom comes to an end, airlines in Morocco is poised to record improved results in terms of growth in passenger…

USD 1,195
Country Report

Airlines in South Africa

Sep 2023

In 2022, airlines in South Africa faced unexpected challenges, leading to devastating consequences for the country's major competitors. Mango, the low cost carrier of South African Airways, had its licence suspended for two years, while Comair, the…

USD 1,195
Country Report

Alcoholic Drinks in Algeria

Jun 2024

Alcoholic drinks in Algeria recorded a positive performance in 2023, although the growth was relatively lower than in 2022. The price hikes, especially for wine and spirits, led to stronger growth in total value terms compared to total volume terms.…

USD 2,450
Country Report

Alcoholic Drinks in Angola

Jun 2024

In 2023, alcoholic drinks in Angola has faced challenges amidst fluctuating inflation and a high cost of living. Despite these hurdles, demand for national brands surged, due to greater availability and affordability. Spirits is also poised for…

USD 2,450
Country Report

Alcoholic Drinks in Cameroon

Jun 2024

Beer remains the most dominant product area in alcoholic drinks in Cameroon, deeply embedded in the social and cultural fabric of the country, driven by high consumption rates during social gatherings and public festivities. The beer market, however,…

USD 2,450
Country Report

Alcoholic Drinks in Côte d'Ivoire

Jun 2024

Sales of alcoholic drinks continue to rise in Côte D’Ivoire, with beer and wine the most popular options. Demand for spirits and RTDs is rising as the range of such products expands. Official retail sales face competition from informally distributed…

USD 2,450
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