Africa

Butter and spreads is set to witness a decline in retail volume sales during 2023, with a huge increase in price points leading to double-digit results for current retail value growth. These price increases were due to butter being imported from…

Butter and spreads is expected to register double-digit current value growth, though volumes sales are expected to fall. While the economic outlook is improving, inflation still remains high and this is expected to dampen volume sales. In addition,…

Amid shifting consumption patterns, butter remains an enduring favourite in Morocco. Rooted in longstanding culinary customs, butter's integration with staple foods like bread, jam, and honey continues to resonate with consumers. The burgeoning…

Butter and spreads demonstrates improved volume growth in 2023 compared to the previous year, rebounding slightly after a decline in 2022. Despite this positive trend, the presence of persistently high inflationary conditions throughout 2023 hinders…

In 2023, double-digit food inflation has seen consumers reduce their overall consumption across categories, with butter, cooking fats, and margarine and spreads all set to see retail volume declines. This is the second year that the prices of…

2022 was a challenging year for butter in Tunisia, with a critical volume decline of over 30% due to the continuous shortage of butter caused by the lack of milk production by farmers. Low levels of milk production was caused by a range of factors,…

Homegrown brands providing speciality coffee have taken the market by storm. One example is Seven Fortunes which was created through an interesting story in which the founders were inspired by a man named Sufi Baba Budan who journeyed the world in…

Morocco has become an attraction hub for global coffee chains and brands, thanks to its stability in the region and the fact that users of consumer foodservice in Morocco are not as price-sensitive as seen in other territories. Indeed, an increasing…

The bars/pubs category, which is the major driver of cafés/bars, suffered strong decline in real value terms as consumers’ purchasing power was impacted by the harsh economic conditions resulting from the removal of the fuel subsidy. Consumers…

With COVID-19 restrictions on foodservice outlet trading hours being enforced for a number of years in South Africa, the after effects are still being felt and there is a continued shift from evening to daytime dining. This trend is further…

The legal cannabis market in South Africa has continued to see strong growth on the back of the landmark judgement in 2018, which determined private use and consumption of cannabis as legal within private spaces. As an example, private spaces include…

Carbonates is expected to register muted volume growth in 2023. High inflation dampens volume sales to a degree, though continuing population growth supports volume sales. What is also happening is that more consumers are opting for juice and bottled…

Carbonates is expected to register moderate growth in volume sales in 2023, partly supported by continuing population growth. In addition, prices have been stable and this has supported volume growth. Non-cola carbonates, and in particular orange…

Despite cost-cutting measures by producers, high inflation continues to drive up unit prices in carbonates. This is part of a broad trend in price inflation, which is impacting all non-alcoholic products. Early on in the year prices had witnessed a…

Carbonates in Kenya showed another impressive performance in 2023, with off- and on-trade volume sales increasing at robust rates. Favourable demographic trends, rising urbanisation and the expansion of the country’s middle class continued to…

Although carbonates posted negative off-trade volume growth, performance was slightly better than in 2022. This was attributed to the hot weather in the country, with a summer lasting from May until October, leading consumers to switch from hot…

Young adults are the primary consumers of carbonates in Nigeria, although adults also contribute to consumption. Despite economic challenges, a significant portion of the population, consumes two bottles of soft drinks per day on average. The…

Large category players are narrowing their offerings. As a result, Tab has been discontinued in South Africa. Leading player Coca-Cola seeks to strengthen its current brands and exclude low-performing ones. In its place, it has introduced a…

Tunisia is currently grappling with a crisis in the supply of refined sugar, which first emerged in August 2022 and continued throughout 2023. This shortage has had a profound effect on the production of carbonates and subsequently on the overall…

In 2023/24, sales of cat food in Egypt saw moderate growth in retail volume terms and substantial growth in current value terms, partly as a result of the ongoing economic challenges facing the country.

In 2024, cat food in Morocco is recording positive retail value sales. Despite the difficult economic conditions and reduced disposable income, cat ownership in Morocco did not decline. Unlike dogs, cats are considered more desirable pets, acceptable…

Cat food is expected to maintain current value growth in South Africa in 2024. The cat population has been rising faster than the dog population in in the country, with the rising popularity of cats leading to increased demand for cat food. While the…

Despite the evolving financial landscape, charge cards retain their status as an unpopular category in Egypt. The demand for charge cards remains stagnant, with no anticipated improvements in terms of popularity, transaction volumes, or market share…

The number of charge cards in circulation in Morocco is rising thanks mainly to population growth, urbanisation and the rising share of the banked population. The convenience of interest-free deferred payments - the core feature of charge cards - is…

Charge cards had no presence in Nigeria over the review period. This is not expected to change over the forecast period. 

Following the significant decline in transaction value and volumes experienced in 2020 due to extended restrictions imposed in the South African travel and hospitality industries in response to the COVID-19 pandemic, the complete lifting of the state…

Spreadable cheese continues to be the most popular cheese in Algeria, and thus the leading category in 2023. This is due in large part to its more affordable price than soft cheese, and especially hard cheese, but also because of its convenience and…

Cheese consumption in Cameroon is significantly limited, primarily due to cultural factors. Despite its widespread popularity and versatility in many regions around the world, cheese has struggled to establish itself in Cameroon. The country’s…

Cheese in Egypt is witnessing small growth in current retail volume, and a huge increase in current retail value sales in 2023 due to the increases in price. The sector was still in recovery following the impact of COVID-19, when the war in Ukraine…

In 2023, cheese is expected to register double-digit current value growth, though volume growth is expected to be minimal, as inflation persists. In addition, there is shortages of local raw milk due to drought conditions, and local producers are…

Two distinct trends emerged within the spreadable cheese segment in the first half of 2023. Firstly, the growing popularity of single unit sales, constituting three-quarters of total cheese sales in portions. Economic constraints prompted…

Cheese, as a product area, witnesses a substantial volume decline in 2023, although the rate of decline is less steep in comparison to the pronounced contraction observed in 2022. This decline can be attributed to the ongoing impact of challenging…

The cheese category is set to experience muted retail volume growth in 2023, due to a double-digit increase in the average unit price. Significant rises in prices have been limiting consumer purchases, leading to only slow growth in cheese…

The cheese sector in Tunisia has been facing challenges due to the presence of illicit trade and smuggled products in 2022 and 2023. Mainly sold in traditional grocery retailers, these smuggled cheese products come from popular brands such as Kraft,…

Childrenswear is facing the same economic issues as menswear and womenswear in 2023. Retail volume sales have decreased in 2023, due to the high costs of living and soaring childrenswear prices. The rising cost of living has forced parents to make…

Decreasing birth rates, largely influenced by post-pandemic economic repercussions, led to a weakened market for baby and toddler wear. The postponement of childbearing due to economic uncertainty, reduced marriages, and increased celibacy, driven by…

Childrenswear saw a strong decline in retail volume terms in 2023 as demand fell due to consumers struggling to manage their finances as soaring inflation impacted the market. The inflationary conditions were driven primarily by the depreciation of…

Many local consumers remain extremely price sensitive in 2023 due to high levels of inflation impacting the prices of food, fuel, mortgage and even rent in South Africa. Hence, they are looking for value for money when they purchase childrenswear.…

It is expected to be a muted performance for chocolate confectionery in Algeria in 2024. With inflation continuing to be high, there is only expected to be minimal constant value and volume growth. As such, value for money continues to be a key…

In 2024, retail value sales of chocolate confectionery in Cameroon are set to achieve solid growth. However, consumer price sensitivity is a major factor influencing chocolate purchases. This translates to a clear preference for the locally-made…

Chocolate confectionery in Egypt is set to witness a decline in retail volume terms in 2024, continuing the trend of the previous year. Despite the positive impact of a growing population, demand is being curtailed by substantial increases in unit…

The year 2024 has witnessed a significant increase in price sensitivity among consumers due to rising inflation, leading to a sharp rise in chocolate confectionery prices in Kenya. This has resulted in stagnant sales volume growth within the…

In 2024, players in chocolate confectionery in Morocco remain focused on offering smaller pack sizes for fear of losing consumers struggling financially. The lower prices of these smaller formats help to expand the consumer base as they cater to…

Chocolate confectionery in Nigeria is posting deep declines in terms of retail volume sales in 2024, resulting from the negative impact of inflationary conditions on both consumer buying power and unit prices. Current value sales are climbing high as…

Chocolate confectionery is set to record solid retail current value growth in 2023, driven by unit price increases of around 10% in most categories. Meanwhile, without innovation in terms of flavours, and digital campaigns, stronger volume declines…

Chocolate confectionery in Tunisia is experiencing historically high prices, with all categories set to see further double-digit increase in average retail current unit price over 2024. This surge in prices is attributed to various factors. Amid high…

Characterised by fruity flavours and lower alcohol content, cider/perry is gaining popularity in Kenya, especially among female and younger consumers who may be new to alcohol. Notable brands like Savannah Premium Dry Cider, Hunter’s Gold from Kenya…

Cider/perry was not present in Morocco at the end of the review period, no is data available to suggest the category’s entry over the forecast period.

Cider/perry witnessed declining volume sales in 2023 due to the challenging economic conditions in Nigeria. High inflation limited consumer purchasing power, forcing the reduction of expenditure on non-essential products. This reduced spend on drinks…

Cider/perry in South Africa witnessed intensified competition in 2023 from other categories, driven by solid growth, marketing and the development by leading players and newer entrants. For example, Brutal Fruit, known for its RTD offer, has been…