Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Alcoholic drinks saw volume sales rise in Thailand in 2023. Beer and imported spirits registered a dynamic year, while wine saw growth in the number of imports and cider/perry remained a niche segment. Tourism was a key influence on the development…
Beer saw volume sales increase in Thailand in 2023. On-trade is considered an important distribution channel for beer in the Thai market. Many brand-sponsored events such as concerts and festivals are held to generate awareness and sales, though this…
Cider/perry saw volume sales increase in Thailand in 2023. Cider/perry relies heavily on the on-trade channel, while it has remained a challenge to develop off-trade sales because Thai consumers are not familiar with drinking cider/perry products. In…
RTDs saw volume sales increase in Thailand in 2023. Consumers have been increasingly consuming the product since the end of the COVID-19 crisis, thanks largely to RTDs’ potential for on-the-go consumption. Consumers have returned to their normal…
Spirits saw a rise in volume sales in Thailand in 2023. Thailand's vibrant hospitality and tourism industry makes a significant contribution to the consumption of spirits in the country. Tourist destinations, such as Bangkok, Phuket, and Chiang Mai,…