Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Sales of alcoholic drinks declined both in off-trade and on-trade volume terms in Poland in 2023. At the same time, alcoholic drinks saw strong growth in total current value terms. This was the result of a significant increase in the prices of…
Sales of beer declined in 2023 in on- and off-trade volume terms as high inflation and rising living costs restricted consumer purchasing power. With money being tight many consumers were forced to focus on basic necessities and therefore they were…
Cider/perry is a declining category, with a lack of interest or investment that could help stimulate sales. Due to falling demand, retail chains are reducing the shelf space provided for cider/perry, especially discounters, some of which have even…
Spirit-based RTDs was the most dynamic category within RTDs in Poland in 2023. Looking to capitalise on the growing demand for these products players continued to develop and launch new lines of RTDs in 2023. For example, in 2023 Jack Daniel's & Cola…
The average unit price of spirits in Poland rose sharply in 2023 due to high inflation, an increase in production costs, and a further increase in the excise tax rate by 5%. Although these price rises translated into strong growth in current value…