Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Alcoholic drinks in Ecuador operates within a challenging macroeconomic environment. Despite a modest GDP growth in 2023, the country grappled with political instability and security concerns. President Guillermo Lasso's dissolving of the National…
Beer in Ecuador witnessed a dynamic struggle for dominance in 2023. Cervecería Nacional, the incumbent leader, leveraged its diverse product portfolio catering to various socioeconomic segments and extensive national distribution network to maintain…
Wine-based RTDs, particularly sangria, have emerged as a clear winner within the overall RTD category in Ecuador in 2023. This growth is fuelled by a significant increase in product options available to consumers. The modern retail channel has…
The year 2023 began with a surplus of imported spirits due to the global logistics crisis in Ecuador in 2022. Fearing stock shortages, companies over-ordered, leading to an oversupply situation. This, coupled with a decline in demand from the…
The post-pandemic period witnessed a remarkable surge in wine consumption in Ecuador, with consumers embracing the habit of regular wine drinking. This fostered high expectations within the industry, attracting numerous smaller brands alongside the…