Alcoholic Drinks

In 2023, wine in Tunisia saw a significant shift as the gap between imported and local wines began to diminish. Although imported wines historically represented less than 3% of total consumption, their presence in upscale restaurants, hotels, and…

Spirits in Tunisia faced considerable challenges in 2023, recording negative volume growth amidst economic pressures and regulatory changes. Decreased purchasing power among Tunisian consumers, coupled with new taxes levied on spirits, contributed to…

2023 witnessed a historic increase in volume terms within RTDs in Tunisia, driven primarily by the introduction of Exo Mix and the broader global trend favouring ready-to-drink beverages. RTDs offer affordability, convenience, and versatility,…

Beer, as a product area, in Tunisia faced a significant downturn in 2023, marked by negative volume growth following a robust performance in the previous year. This decline can largely be attributed to substantial price increases across both on-trade…

In 2023, alcoholic drinks presents a challenging landscape characterised by significant price increases and declining demand across major subcategories including beer, wine, and spirits. This decline is primarily attributed to the diminishing…

In 2023, alcoholic drinks in Ghana is facing significant challenges due to exceptionally high inflation, which averaged above 40%. This economic strain has negatively impacted the overall performance of alcoholic drinks compared to 2022. Despite…

Alcoholic drinks is facing significant challenges amidst Ethiopia's economic turmoil in 2023, with inflation soaring at 30% driven by the global economic aftershocks of the COVID-19 pandemic. As a result, local breweries have hiked wholesale beer…

Sales of alcoholic drinks continue to rise in Côte D’Ivoire, with beer and wine the most popular options. Demand for spirits and RTDs is rising as the range of such products expands. Official retail sales face competition from informally distributed…

Wine in Morocco saw modest volume growth in 2023, with demand supported by the rise in foreign tourist arrivals. The country’s success at the 2022 FIFA World Cup in Qatar had a noticeable impact on tourism, by attracting more travellers to the…

Wine in Kenya is experiencing robust growth driven by the country’s expanding middle class who have an increasing appreciation for wine. This expansion is predominantly fuelled by increased consumer awareness, which in turn is a result of concerted…