Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Total volume sales of spirits declined in Austria in 2023. Overall volume sales in spirits were helped by a positive performance in the on-trade, as consumers continued to return to bars and inns after the low water mark of the COVID-19 crisis.…
In 2023, an increasing number of well-known brands and cocktail mixes supported volume growth for RTDs in Romania. The development of cocktail culture in both the on-trade and home helped to widen the appeal of RTDs. Home consumption of traditional…
The RTDs category in Morocco continues to achieve extremely low sales in 2023, but also saw its volume sales fall further during the year. The category struggled throughout the review period, as the number of products on offer remained limited to two…
In Kenya, consumers especially in younger generations are drawn towards RTDs. Sales are increasing in the off-trade channel as consumers embrace outdoor drinking and enjoy outdoor activities such as road trips, camping etc. E-commerce has emerged as…
RTDs in Guatemala registered healthy volume growth in what is an increasingly popular alcoholic drink, with volume sales increasing by a fifth. RTDs drinks are mainly consumed by younger consumers of under 30 years-of-age, with their bright colourful…