Alcoholic Drinks

Cider/perry in South Africa witnessed intensified competition in 2023 from other categories, driven by solid growth, marketing and the development by leading players and newer entrants. For example, Brutal Fruit, known for its RTD offer, has been…

2023 was a tough year for cider/perry with sales declining sharply in both on- and off-trade volume terms. Unlike other alcoholic drinks, cider/perry also reported a sharp decline in total current value terms. Producers of cider/perry have found it…

Cider/perry saw marginal growth in total volume terms in 2022. Despite the removal of pandemic-related restrictions, which saw the revival of the on-trade channel, this had little impact on overall demand, due to the overwhelming importance of…

Cider/perry in Switzerland continued to perform positively in off- and on-trade volume and value growth terms in 2023. In line with the general trend towards lower consumption of alcoholic drinks, but with a focus on higher-quality and premium…

Cider/perry gained momentum during the COVID-19 pandemic when local consumers stayed home due to fears around contagion. However, Taiwan reopened its national border in 2023, and with a resumption of travel and more opportunities to socialise outside…

The cider/perry market has benefited significantly from the removal of restrictions imposed to limit the spread of COVID-19. This is due to the fact that cider/perry is most popular through foodservice channels, as well as amongst health conscious…

Price increases of cider/perry and the weak economic situation in the Czech Republic resulted in declining volume sales, whilst rising unit prices underpinned current value sales. The withdrawal of three key brands in 2022 continued to negatively…

Cider is a minor category in the Netherlands, and in 2023, it saw substantial decline in both volume and current value terms. The decline in current value was limited because of a strong increase in average unit price in 2023. Still, the underlying…

Cider/perry, which is a niche market in the Philippines, continued to see modest, albeit positive growth in volume terms in 2023. The category competes closely with other alcoholic drinks, such as beer and RTDs, which have a more established…

Among other alcoholic drinks categories, the price of cider/perry in the United Arab Emirates tends to be discounted in off-trade channels during December and January due to the festive season in Dubai. These are the months when many expatriates…