Amazon.com Inc in Retail

July 2024

Amazon is one of the most recognisable brands in the world. Founded as an online bookstore in 1994, Amazon’s operations today includes first- and third-party marketplaces, grocery, advertising, streaming, web services and healthcare. At its core, however, it remains a continuously disruptive e-commerce retailer. This report focuses on the current drivers of Amazon’s growth, the areas where Amazon is threatened, and how the company’s proverbial flywheel approach continues to define it.

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This report comes in PPT.

Overview:

Euromonitor International's report on Amazon.com Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Amazon.com Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Amazon.com Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Amazon.com Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Top companies at a glance
Amazon.com Inc’s global footprint
Company overview
Revenue diversification is central to Amazon’s competitive positioning and growth
Amazon and the business of retail
Amazon’s share of retail e-commerce sales varies greatly across regions
Amazon sustains growth in its newer markets in the wake of the pandemic
Growth decomposition: Internal innovation drives Amazon’s success
Third-party marketplace growth will be key to Amazon’s global expansion
Generative AI may resuscitate Amazon’s Alexa and strengthen its voice commerce channel
Amazon turns to recommerce to grow market share in fashion
Amazon’s North American operations highlight its strengths and vulnerabilities
Amazon’s global momentum inches it ever closer to Walmart
Projected rankings: Amazon will overtake Walmart as the world’s leading retailer by 2026
Temu poses a threat to Amazon’s value proposition
Shein directs its on-demand model to the launch of its third-party marketplace
Amazon Inspire and Amazon Live aim to compete with TikTok
Challenges loom on the horizon for Amazon in the UK, despite its long-time presence there
Amazon and Rakuten go head-to-head in Japan
Amazon’s expansion into India proves highly competitive and expensive
Case study: Amazon’s newly launched Bazaar responds to competition in fashion/lifestyle
Key categories and markets: Amazon leads in e-commerce but lags in grocery retail
Amazon struggles with its Fresh brick-and-mortar concept in the US
Amazon wants to revolutionise brick-and-mortar presence with technology
Amazon’s acquisition of One Medical bolsters its standing as a pharmacy retailer
Amazon Web Services bolsters Amazon’s competitive position
Invoking the “Flywheel”: Advertising will help drive momentum in Amazon’s retail business
Amazon’s Prime Video differentiates its Prime membership offering
Data privacy regulations and charges of monopoly take aim at Amazon’s business model
Labour challenges incentivise Amazon’s investment in robotics
Key trends that will impact Amazon over the next five years
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)
About Euromonitor’s Syndicated Channels Research

Retailing

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

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