Euromonitor's apparel and footwear market research reports look a...
Euromonitor's apparel and footwear market research reports look at value sales of apparel (clothing) and footwear (shoes and boots). Analysis covers key trends within womenswear, menswear, childrenswear, sportswear and apparel accessories, across 46 ...
Hosiery purchases in Morocco continue to reflect low brand loyalty, primarily occurring as incidental buys during other shopping trips. The prevailing difficult economic conditions have severely constrained consumer finances, prompting a…
Extremely high inflation levels, resulting in price increases across most consumer goods, have directly impacted household purchasing power and led to changes in consumer behaviour. Within hosiery, consumers have become more price-sensitive,…
Hosiery slowed down in Austria in 2023 in comparison with 2022, as the cost of living crisis instilled caution over spending among consumers. Additionally, consumers purchased more hosiery in 2022, after two years of reduced demand due to the…
Retail sales of hosiery in Argentina have historically been concentrated in specialist stores. This is particularly the case with sheer hosiery items, which are mainly sold in outlets that also offer underwear, swimwear and nightwear. Similarly,…
The ongoing fluctuations in global temperatures and unpredictable weather patterns have instigated notable shifts in consumer behaviour. With the occurrence of an unusually cold spring and warm autumn in 2023, Polish consumers have adjusted their…
The surge in sports participation among various age groups and genders in Morocco has notably impacted footwear sales in 2023. With an increased focus on health and wellness, evidenced by the rise in gyms, walking tracks, and outdoor fitness…
Discounting activities have been gathering pace in footwear as players deploy this strategy to clear out accumulated stock gathered during the pandemic, and to mitigate declines in volume sales as a result of inflationary pressures which are…
Footwear has been under particular stress with the shift from traditional leather shoes to other materials and sports shoes for many years. In particularly, children’s footwear has been under pressure, and it is projected to see the biggest decline…
A large proportion of footwear sold in Argentina is manufactured domestically using imported raw materials. This is particularly the case with sports footwear from leading international brands. For example, the Brazilian Grupo Dass manufactures…
Over recent years, second-hand shopping gained global traction, primarily among Gen Z. This trend has now transcended demographics, notably appealing to parents of small children. With Poland's ongoing cost of living crisis and the rapid growth of…
Decreasing birth rates, largely influenced by post-pandemic economic repercussions, led to a weakened market for baby and toddler wear. The postponement of childbearing due to economic uncertainty, reduced marriages, and increased celibacy, driven by…
Within apparel and footwear, childrenswear was the least affected by COVID-19 and lockdowns, so the high growth recovery rates seen in apparel for adults are not as evident in childrenswear in 2023. Widespread and ongoing economic uncertainty is…
Purchasers of childrenswear focused on quality and less at quantity as they became more mindful of personal finances and textile waste. Still high inflation in 2023 translated into retail current value growth, despite the decline in retail volume…
US childrenswear firm Carter's Inc recently began producing its Carter's and OshKosh brands at a facility in Argentina’s La Rioja province. Focused on garments such as t-shirts and leggings, this factory is the company’s first in Latin America and…
The prevailing inflationary pressures in Poland have wielded a substantial influence over apparel and footwear in 2023. Escalating living costs have prompted a gradual shift among Polish consumers towards more affordable brands and private label. As…
The end of the review period witnessed an unprecedented surge in commodity prices, exacerbated by the Russian invasion of Ukraine. This surge, coupled with the national economy grappling with a slowdown due to drought and inflation, resulted in…
Inflation and the cost of living crisis affected the performance of apparel and footwear in Greece in 2023, with price increases resulting in substantial current value growth across all categories. Volume sales increased, too, post-COVID-19; however,…
After two challenging years due to the Coronavirus (COVID-19) pandemic, the recovery of apparel and footwear started in earnest in 2022, but retail volume sales did not return to the 2019 level. On the other hand, high inflationary pressure on…
Total current value sales growth for apparel and footwear in Argentina in 2023 is set to surpass that recorded in 2022. However, this is solely because the country’s entrenched problems with high inflation have recently been greatly exacerbated by…
Recent fashion aesthetics like 'Old Money' and 'Quiet Luxury' have spurred a surge in demand for classic accessories such as hats/berets, belts, and silk scarves. In 2023, these categories exhibited substantial growth rates, reflecting the evolving…
The overall landscape of apparel accessories in Morocco experienced a moderate decline in 2023, largely attributed to the sharp decrease in face mask sales. The return to pre-pandemic routines, marked by the complete lifting of restrictions in 2022,…
A post-COVID-19 return to business travel and events such as christenings and weddings benefited apparel accessories in 2023, with a notable increase in volume sales of ties. Belts, too, are benefiting from a return to office work and socialising and…
Given the economic uncertainty at the end of the review period, Austrian consumers purchased fewer apparel accessories. While the boom in fashion face masks (“other” apparel accessories) ensured a positive retail volume growth performance overall in…
As was the case throughout the review period, brands from womenswear, menswear and childrenswear have continued to enter apparel accessories and add more products to their established portfolios in the category in 2023. Argentina’s entrenched…
In 2023, womenswear in the UK is grappling with the multifaceted challenges posed by inflation and a cost-of-living crisis, significantly impacting discretionary spending patterns. As inflation rates rise, the overall cost of goods and services…
Sales of women’s apparel are expected to maintain a stable, positive growth trajectory in 2023. Although growth may slightly lag behind the previous year, factors such as inflation, price increases, favourable weather, and a return to workplaces are…
Womenswear witnessed a decrease in volume sales in 2023, with retailers hit hard in the first quarter of 2023 as prices soared. The devaluation of the Egyptian pound in December 2022 led to a sharp slowdown in the economy, as input costs skyrocketed.…
Sportswear in the UK is maintaining its trajectory of robust growth, attesting to the enduring appeal of athletic-inspired fashion and the evolution of consumer preferences. 2023 has witnessed a continuation of key trends that have been shaping…
Sportswear is rapidly gaining traction within Dutch apparel and footwear, constituting less than a quarter of total value sales in 2023. This upsurge is predominantly driven by the growing popularity of sports activities and the prevalent preference…
Sportswear saw a strong decline in current value sales in 2023, due to the substantial price increases seen in this category. Rising inflation has been exacerbated by the depreciation of the Egyptian pound leaving many consumers stretched…
Menswear in the UK is experiencing the repercussions of lower levels of discretionary spending among consumers in the wake of the cost-of-living crisis. As economic pressures, inflation, and rising living costs take their toll, individuals are…
In the Netherlands, the demand for casualwear is driven not only by the pursuit of comfort but also by the influence of street and urban culture trends. Younger Dutch consumers are embracing streetwear styles in both clothing and footwear, prompting…
Menswear sales are decreasing in volume terms in 2023, as substantial price increases of more than 30% curb demand. The rising cost of raw materials, such as cotton, has made menswear more expensive to produce. In addition, the devaluation of the…
Polarisation is reshaping jeans in the UK, with a discernible impact on product prices and consumer preferences. The category is experiencing a notable divergence, witnessing stronger growth in both the economy and super premium segments, while…
Anticipated sales in 2023 will reflect a more tempered growth in premium and super-premium jeans as consumers adopt a cautious spending approach. While economy-level jeans are projected to show positive growth, standard jeans remain the most…
Jeans came under pressure in 2023 due to the substantial increases in retail prices. However, volume sales decline was not as pronounced compared to other major apparel categories. As a popular form of apparel in Egypt, demand for jeans has been more…
Amid the prevailing cost-of-living crisis in the UK, consumers are strategically reassessing their spending habits, which continues to be evident in hosiery. As disposable incomes face constraints, local consumers are prioritising value and seeking…
Sales of hosiery are anticipated to surge, particularly in non-sheer varieties, as Dutch consumers increasingly invest in both luxurious and eco-conscious products. While there's a continued interest in premium items, shoppers are also seeking…
Soaring prices in the hosiery category led to double-digit value growth in 2023, although volume sales reported a significant decline. High inflation remains an issue fuelled by escalating input costs, including raw materials like cotton. The…
In times of lower discretionary spending, consumers are exhibiting a discerning focus on value and quality when making footwear purchases. The economic landscape significantly influences buying behaviour, prompting individuals to prioritise products…
Footwear in 2023 continues to grapple with inflation, leading to rising unit prices and overall retail costs. The trend of inflated prices has affected sales growth, mirroring the impact observed in apparel. Intensified competition between physical…
Footwear is witnessing volume sales decline in 2023, due to substantial price increases. As in apparel, footwear has been challenged with rising costs of raw materials like leather. The devaluation of the Egyptian pound and the war in Ukraine has…
Following the pandemic-related baby boom, birth rates in the UK are now declining, but demand for childrenswear continues to grow. However, a stronger performance in value growth terms is being driven by unit price increases. Childrenswear faces…
Anticipated healthy growth in childrenswear across its three subcategories in 2023 is being propelled by sustained demand for quality products and an escalating interest in fashion and design. The extended use of social media platforms is…
Childrenswear is facing the same economic issues as menswear and womenswear in 2023. Retail volume sales have decreased in 2023, due to the high costs of living and soaring childrenswear prices. The rising cost of living has forced parents to make…
The cost-of-living crisis in the UK has cast a shadow over discretionary spending, significantly impacting the purchase of apparel and footwear. As inflation rises and essential expenses such as housing, utilities, and groceries become more…
The sales forecast for apparel and footwear in 2023 projects positive, albeit tempered, growth compared to the previous year. A prevailing sense of lower consumer confidence is impacting demand, leading to a more prudent approach to spending among…
Apparel and footwear in Egypt witnessed a challenging year in 2023, with sales volume shifting into strong decline. Demand weakened considerably during the first quarter of the year, as consumers reeled from the huge price increases brought about by…
The ongoing cost-of-living crisis in the UK is having a discernible impact on discretionary spending for various apparel accessories. Local consumers, facing economic uncertainties and inflationary pressures, are exhibiting more cautious purchasing…
Accessories sales in the Netherlands are witnessing a surge in interest among consumers, especially for fashion accessories like scarves, hats, and gloves. These items are increasingly viewed as style complements, expected to demonstrate robust…