Euromonitor's apparel and footwear market research reports look a...
Euromonitor's apparel and footwear market research reports look at value sales of apparel (clothing) and footwear (shoes and boots). Analysis covers key trends within womenswear, menswear, childrenswear, sportswear and apparel accessories, across 46 ...
Apparel accessories in Egypt witnessed a significant decrease in retail volume sales as prices soared in 2023. Prices were pushed up by the escalation of raw material costs, with cotton, leather and threads all soaring. The devaluation of the…
Women’s empowerment in the Kingdom of Saudi Arabia, in line with the goals of the Saudi Vision 2030, helps to support growth in womenswear. The government continues to support female empowerment and strive for equality between men and women, through…
Sporting activities are a large part of the Saudi Vision 2030, and we are seeing this influence trends in sportswear and sports-inspired apparel and footwear, particularly so in menswear and increasingly so in childrenswear and womenswear. Notably,…
Menswear in the Kingdom of Saudi Arabia is inspired by both local, traditional garments, and global fashion trends. Traditional wear for men typically consists of long flowing gowns and thobes, with the latter being a long-sleeved, ankle-length,…
Jeans is a stable category in apparel, being an eternally-fashionable form of apparel which can be dressed up and dressed down accordingly. That said, jeans does face some competition from the rising athleisure trend, although jeans can also be…
Non-sheer hosiery continues to perform better than sheer hosiery in Saudi Arabia, supported by the rising athleisure and sporting trends, which support sports socks. On the other hand, the hot climate in the Kingdom, which has extreme summers, plays…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
Trends seen in sportswear are also influencing footwear, as the sports-inspired and athleisure trends continue. Sporting activities are a large part of the Saudi Vision 2030, and we are seeing this influence trends in sportswear and sports-inspired…
Childrenswear sees overall support from the baseline fact that children need an ongoing supply of clothing as they grow out of their clothes within relatively short periods of time. As such, childrenswear has shorter lifecycles than apparel for women…
Apparel and footwear is seeing both value and volume growth in Saudi Arabia in 2023, thanks to a variety of initiatives under the Saudi Vision 2030 programme. Within this, there are specific government initiatives supporting the apparel and footwear…
Apparel accessories remains in both value and volume slumps in 2023, albeit improving upon the sharper drops seen in 2022. We can attribute this to a normalisation effect following the atypical patterns seen during the era of the pandemic. Notably,…
Womenswear in Thailand is seeing a shift in demand towards multi-purpose products. Although fashion remains the key concern when people are purchasing womenswear, consumers are also showing more concern with regard to the item’s functionality. This…
With restrictions and lockdowns having been fully lifted in Singapore, womenswear has been rebounding from the significant drop in sales seen in 2020 due to the pandemic. The category is still not expected to reach the pre-pandemic levels of retail…
Aligned with an increased focus on the importance of health and wellness among Thai consumers, there has been an increase in people taking part in workout routines and exercise activities. In 2023, sportswear brands have continued to leverage this…
Sportswear is expected to experience dynamic growth in retail current value terms in 2023, with this also set to continue over the forecast period. The demand for sportswear is being driven by an increasing number of people in Singapore participating…
In recent years, sustainability has become an increasingly important theme across apparel and footwear in Thailand. When it comes to menswear, more players are seeking to distinguish themselves through the use of sustainable concepts in terms of…
Menswear in Singapore has been regaining momentum after the significant pandemic-induced decline seen in 2020. Although the category is not expected to fully recover to the pre-pandemic levels of retail volume and current value sales in 2023, it is…
Levi’s remains the leading brand in jeans in 2023, with it continuing to see high double-digit growth in current value terms. Levi’s Thailand in its efforts to build a stronger footing in the market has not only innovated in its products, but also in…
Denim on denim has made a comeback in 2023, with both men and women sporting this trend. The denim on denim trend involves pairing denim bottoms such as jeans, with a denim jacket or top. Brands have been seen to launch more denim products, and even…
Sales of hosiery have continued on the path to recovery in 2023 with COVID-19 regulations on social and office activities removed. However, the shift to a more casual style of fashion has continued to limit the post-pandemic recovery of sheer hosiery…
Hosiery is set to see strong retail volume and current value growth in 2023, especially non-sheer hosiery, owing to the athleisure trend in the region. As more people are starting to dress casually and prioritise comfort, sneakers have more often…
Sales of footwear in Thailand have continued on the path to recovery in 2023, with the category seeing strong growth in value and volume terms. With the pandemic over and consumer confidence returning players have begun launching footwear that caters…
Sports-inspired footwear is poised to maintain its dynamic rise in popularity and demand amongst consumers in Singapore in 2023. This growth can be attributed to three main trends, with the first being the prioritisation of comfort. Due to the…
The purchasing behaviour of Thai parents and guardians is becoming more sophisticated when it comes to purchasing childrenswear. While they are still looking for value-for-money they are also increasingly focusing on both fashion and product quality.…
Despite Singapore experiencing a declining birth rate, with a record decline seen in 2022, childrenswear is set to maintain growth in both retail volume and current value terms in 2023. These increases can primarily be attributed to the lifting of…
Apparel and footwear in Thailand continues on the path to recovery in 2023, albeit sales have not yet returned to pre-pandemic levels in current value terms. Even though the country continues to record COVID-19 cases, Thai consumers have learnt to…
2023 has seen life return to normal in Singapore, with consumers resuming all their pre-pandemic activities. The return to normalcy is set to help drive retail volume and current value sales of apparel and footwear in this year, with consumers…
Most categories within apparel accessories are reporting double-digit growth in current value terms in 2023, with the one exception being “other” apparel accessories. This growth has been supported by the ongoing recovery in domestic and…
Demand for apparel accessories saw strong growth in the past few years. In 2020, this was mainly driven by other apparel accessories. This category includes products such as face masks, which were largely in demand due to government regulations and…
Due to elevated inflation and a dismal economic outlook, people have been looking to save money and have been more cautious when it comes to spending on womenswear in 2023. Although the Vietnamese government temporarily reduced the VAT rate from 10%…
Retail current value sales of womenswear are projected to fall slightly over 2023. However, retail current value sales are set to remain above the 2019 pre-pandemic level, following strong rebounds in 2021 and 2022 from the Coronavirus…
Sales of womenswear registered a second year of robust growth in 2023, with current value sales edging even closer to pre-pandemic levels. As the country emerged from the COVID-19 pandemic, Malaysian women became increasingly keen to socialise and…
Womenswear is experiencing double-digit growth rate in 2023, following notable declines the previous year. Tourist consumption historically accounted for 20-30% of pre-pandemic sales in Hong Kong, and the return of tourists is set to become the main…
Womenswear continued to see positive current value growth in 2023, although this was mainly driven by inflation and retail price increases. Inflationary pressure began to surge in 2022 following the start of the war in Ukraine. Consumer confidence…
Womenswear continues to experience both value and volume growth in 2023, building on significant gains from the previous year. The first half of 2023 witnessed robust sales as both consumers and the economy recovered from the pandemic's impact.…
The year 2022 witnessed remarkable growth in womenswear in Australia, driven by local consumers emerging from lockdowns with a renewed interest in updating their wardrobe. This surge in demand translated into impressive gains in both retail current…
Sportswear continues to see double-digit growth in current value terms in 2023, although this is largely based on elevated inflation rather than a significant recovery in demand. The gloomy economy has negatively affected the recovery of sportwear in…
A reported 85% of Zalando e-shop customers engage in sports activities at least once a week. In addition, the Czechs Republic exceeds the European average in the category of sportswear. The most sought-after brands include Nike, adidas, Under Armour,…
A return to more active lifestyles fuelled growth in sportwear in 2023, with performance apparel and performance footwear, in particular, benefitting from the resumption of outdoor sporting activities. The reopening of the country’s borders to…
Sportswear in Hong Kong continues to experience strong growth momentum in 2023, and is expected to maintain a solid sales performance over the forecast period. Domestic demand for sportswear remains high due to rising health and wellness awareness,…
Sportswear value sales continued to rise in 2023, although much of this growth was driven by inflation and price increases. Consumers have made cut backs on sportswear, as in many other major categories, as disposable incomes are squeezed. Danish…
Sportswear registers healthy growth in 2023, building on significant gains from the previous year. Growth moderates as consumer demand transitions back to standard drivers after the pandemic years, where athleisure and sportswear were favoured for…
In 2023, sportswear in Australia has showcased remarkable resilience, and is set to exhibit sustained current value growth in this year, reflecting the nation’s unwavering enthusiasm for outdoor sports. Notably, this category has outperformed others…
Elevated inflation and other economic challenges have resulted in a large number of job losses in Vietnam which has had a negative effect on the recovery of menswear in 2023 in both value and volume terms. Although the government has introduced a…
The cost of living crisis towards the end of the review period, following on from the economic impact of the Coronavirus (COVID-19) crisis, had a significant effect on retail volume and current value sales of menswear in the Czech Republic. High…
Menswear saw another year of healthy growth in current value terms in 2023, with sales exceeding pre-pandemic levels. The return of Malaysians to their physical offices supported demand in a number of product areas, with items such as men’s suits,…
Menswear is experiencing a strong rebound, recording high double-digit retail volume and current value growth in 2023, although overall demand remains significantly below pre-pandemic levels. With Hong Kong’s border reopening, tourists are gradually…
Menswear continues to see buoyant current value growth in 2023, although this is mainly driven by price rises as inflation remains well above average in Denmark. Consumers have been making cutbacks on men’s apparel leading to a small decline in…
Menswear witnesses moderate value growth in 2023, following exceptional gains recorded in the previous year. The first half of 2023 saw robust sales as both consumers and the economy continued to rebound from the pandemic's impact. Canada's later…
Despite the expectation of slight current value growth, in 2023 menswear in Australia is facing declining volume demand, which is largely attributed to a noticeable fall in discretionary spending, driven by the ongoing cost-of-living crisis. Even…