Apparel, Clothing and Footwear

Aligned with an increased focus on the importance of health and wellness among Thai consumers, there has been an increase in people taking part in workout routines and exercise activities. In 2023, sportswear brands have continued to leverage this…

Sportswear is expected to experience dynamic growth in retail current value terms in 2023, with this also set to continue over the forecast period. The demand for sportswear is being driven by an increasing number of people in Singapore participating…

In recent years, sustainability has become an increasingly important theme across apparel and footwear in Thailand. When it comes to menswear, more players are seeking to distinguish themselves through the use of sustainable concepts in terms of…

Menswear in Singapore has been regaining momentum after the significant pandemic-induced decline seen in 2020. Although the category is not expected to fully recover to the pre-pandemic levels of retail volume and current value sales in 2023, it is…

Levi’s remains the leading brand in jeans in 2023, with it continuing to see high double-digit growth in current value terms. Levi’s Thailand in its efforts to build a stronger footing in the market has not only innovated in its products, but also in…

Denim on denim has made a comeback in 2023, with both men and women sporting this trend. The denim on denim trend involves pairing denim bottoms such as jeans, with a denim jacket or top. Brands have been seen to launch more denim products, and even…

Sales of hosiery have continued on the path to recovery in 2023 with COVID-19 regulations on social and office activities removed. However, the shift to a more casual style of fashion has continued to limit the post-pandemic recovery of sheer hosiery…

Hosiery is set to see strong retail volume and current value growth in 2023, especially non-sheer hosiery, owing to the athleisure trend in the region. As more people are starting to dress casually and prioritise comfort, sneakers have more often…

Sales of footwear in Thailand have continued on the path to recovery in 2023, with the category seeing strong growth in value and volume terms. With the pandemic over and consumer confidence returning players have begun launching footwear that caters…

Sports-inspired footwear is poised to maintain its dynamic rise in popularity and demand amongst consumers in Singapore in 2023. This growth can be attributed to three main trends, with the first being the prioritisation of comfort. Due to the…

The purchasing behaviour of Thai parents and guardians is becoming more sophisticated when it comes to purchasing childrenswear. While they are still looking for value-for-money they are also increasingly focusing on both fashion and product quality.…

Despite Singapore experiencing a declining birth rate, with a record decline seen in 2022, childrenswear is set to maintain growth in both retail volume and current value terms in 2023. These increases can primarily be attributed to the lifting of…

Apparel and footwear in Thailand continues on the path to recovery in 2023, albeit sales have not yet returned to pre-pandemic levels in current value terms. Even though the country continues to record COVID-19 cases, Thai consumers have learnt to…

2023 has seen life return to normal in Singapore, with consumers resuming all their pre-pandemic activities. The return to normalcy is set to help drive retail volume and current value sales of apparel and footwear in this year, with consumers…

Most categories within apparel accessories are reporting double-digit growth in current value terms in 2023, with the one exception being “other” apparel accessories. This growth has been supported by the ongoing recovery in domestic and…

Demand for apparel accessories saw strong growth in the past few years. In 2020, this was mainly driven by other apparel accessories. This category includes products such as face masks, which were largely in demand due to government regulations and…

Due to elevated inflation and a dismal economic outlook, people have been looking to save money and have been more cautious when it comes to spending on womenswear in 2023. Although the Vietnamese government temporarily reduced the VAT rate from 10%…

Retail current value sales of womenswear are projected to fall slightly over 2023. However, retail current value sales are set to remain above the 2019 pre-pandemic level, following strong rebounds in 2021 and 2022 from the Coronavirus…

Sales of womenswear registered a second year of robust growth in 2023, with current value sales edging even closer to pre-pandemic levels. As the country emerged from the COVID-19 pandemic, Malaysian women became increasingly keen to socialise and…

Womenswear is experiencing double-digit growth rate in 2023, following notable declines the previous year. Tourist consumption historically accounted for 20-30% of pre-pandemic sales in Hong Kong, and the return of tourists is set to become the main…

Womenswear continued to see positive current value growth in 2023, although this was mainly driven by inflation and retail price increases. Inflationary pressure began to surge in 2022 following the start of the war in Ukraine. Consumer confidence…

Womenswear continues to experience both value and volume growth in 2023, building on significant gains from the previous year. The first half of 2023 witnessed robust sales as both consumers and the economy recovered from the pandemic's impact.…

The year 2022 witnessed remarkable growth in womenswear in Australia, driven by local consumers emerging from lockdowns with a renewed interest in updating their wardrobe. This surge in demand translated into impressive gains in both retail current…

Sportswear continues to see double-digit growth in current value terms in 2023, although this is largely based on elevated inflation rather than a significant recovery in demand. The gloomy economy has negatively affected the recovery of sportwear in…

A reported 85% of Zalando e-shop customers engage in sports activities at least once a week. In addition, the Czechs Republic exceeds the European average in the category of sportswear. The most sought-after brands include Nike, adidas, Under Armour,…

A return to more active lifestyles fuelled growth in sportwear in 2023, with performance apparel and performance footwear, in particular, benefitting from the resumption of outdoor sporting activities. The reopening of the country’s borders to…

Sportswear in Hong Kong continues to experience strong growth momentum in 2023, and is expected to maintain a solid sales performance over the forecast period. Domestic demand for sportswear remains high due to rising health and wellness awareness,…

Sportswear value sales continued to rise in 2023, although much of this growth was driven by inflation and price increases. Consumers have made cut backs on sportswear, as in many other major categories, as disposable incomes are squeezed. Danish…

Sportswear registers healthy growth in 2023, building on significant gains from the previous year. Growth moderates as consumer demand transitions back to standard drivers after the pandemic years, where athleisure and sportswear were favoured for…

In 2023, sportswear in Australia has showcased remarkable resilience, and is set to exhibit sustained current value growth in this year, reflecting the nation’s unwavering enthusiasm for outdoor sports. Notably, this category has outperformed others…

Elevated inflation and other economic challenges have resulted in a large number of job losses in Vietnam which has had a negative effect on the recovery of menswear in 2023 in both value and volume terms. Although the government has introduced a…

The cost of living crisis towards the end of the review period, following on from the economic impact of the Coronavirus (COVID-19) crisis, had a significant effect on retail volume and current value sales of menswear in the Czech Republic. High…

Menswear saw another year of healthy growth in current value terms in 2023, with sales exceeding pre-pandemic levels. The return of Malaysians to their physical offices supported demand in a number of product areas, with items such as men’s suits,…

Menswear is experiencing a strong rebound, recording high double-digit retail volume and current value growth in 2023, although overall demand remains significantly below pre-pandemic levels. With Hong Kong’s border reopening, tourists are gradually…

Menswear continues to see buoyant current value growth in 2023, although this is mainly driven by price rises as inflation remains well above average in Denmark. Consumers have been making cutbacks on men’s apparel leading to a small decline in…

Menswear witnesses moderate value growth in 2023, following exceptional gains recorded in the previous year. The first half of 2023 saw robust sales as both consumers and the economy continued to rebound from the pandemic's impact. Canada's later…

Despite the expectation of slight current value growth, in 2023 menswear in Australia is facing declining volume demand, which is largely attributed to a noticeable fall in discretionary spending, driven by the ongoing cost-of-living crisis. Even…

Jeans, like other apparel and footwear categories, has been negatively affected by elevated inflation and slower economic growth in 2023. This is despite the temporary reduction in VAT from 10% to 8% that was implemented by the government in June…

There is a significant level of maturity in jeans in the Czech Republic, with most people owning more than one pair, often a pair for leisure and a smarter pair for socialising or even at work. Premium and super premium brands have been challenged…

Sales of jeans continued to see healthy growth in current value terms in 2023. Premium jeans remained the largest subcategory in terms of value, having continued to benefit from the presence of many established brands, including the iconic Levi’s…

There has been a noticeable shift in terms of preference for denim clothing, including jeans, as consumers prioritise comfort. Skinny jeans have been a wardrobe stable in Hong Kong for many years. However, in 2023, there has been a noticeable decline…

Retail volume sales of jeans were pushed into decline in 2023, as demand was stifled by price increases and the high cost of living. Denmark’s inflation rate soared in 2022, alongside many other European countries, pushing up costs and the retail…

Jeans witness robust value gains in 2023, building on significant growth in the previous year. However, volume sales experience a subdued performance as consumers prioritise essentials and value due to high inflation rates, particularly impacting…

In 2023, the Australian fashion industry has faced a complex landscape, characterised by economic challenges, including a cost-of-living crisis and high inflation. These factors prompted consumers to curtail non-essential spending. As a result,…

Inflation has impacted consumer spending in 2023 in various categories across apparel and footwear. However, the impact has been less pronounced in hosiery with the category seeing healthy growth in retail volume terms in 2023. This has been backed…

A healthy lifestyle, increased levels of exercise (gym and outdoor) and participation in sports and more time spent outdoors boosted sales of functional and technical hosiery in the Czech Republic in 2023. Functional sheer hosiery that is designed to…

Demand for hosiery improved significantly in 2023, continuing the trend of the previous year. The return of consumers to their physical offices boosted demand for sheer hosiery, as did an increase in the number of social outings, as tights tend to be…

As social restrictions have been removed in Hong Kong and consumers are gradually returning to their pre-pandemic routines, there has been a notable surge in demand for hosiery. After a period of reduced social interactions and remote working,…

Hosiery witnessed an increase in current value growth in 2023 fuelled by price rises, but this only lowered consumer confidence forcing cutbacks on these products, alongside other apparel. The category was heavily impacted by COVID-19 as women spent…

Sheer hosiery experiences a solid increase in 2023, rebounding from a slight dip in 2022. The growth gains momentum as employees transition back to the workplace under hybrid or back-to-the-workplace models. Unlike 2022, where remote work policies…