Apparel, Clothing and Footwear

lululemon outperformed the overall sportswear industry over the historic period, rising four positions in the ranking to #8 in 2022. In 2022, it launched its first women's line, signalling the company's intention to expand its portfolio, and opened…

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

Nike Inc remains the world’s largest player in apparel and footwear despite inflationary pressures in 2022. Its success is attributed to the Consumer Direct Offense and Acceleration strategies, while sustainability and female empowerment initiatives…

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and faster consumption growth in China are among the key risks that could increase inflation.…

Due to innovative products across price points and global reach, adidas remains second in apparel and footwear. It faces challenges from competitors new and old, while dealing with crisis of its own. The German sportswear powerhouse addresses these…

With advances in women’s health accelerating, commercial prospects are becoming a firm proposition for business. Embracing women’s wellness through dedicated solutions that cater for unique needs requires a holistic outlook factoring in an integrated…

The apparel and footwear industry rebounded in 2021 but faced challenges in 2022 due to ongoing COVID-19 effects and macroeconomic disruptions. Offline retail maintains its importance alongside e-commerce, as consumers demand seamless integration of…

Global economic growth is forecast to slow in 2023, as businesses and consumers remain constrained by the adverse combination of persistent inflation and high interest rates. This will impact sales for the fashion industry, as consumers are generally…

As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…

Fashion sales in Latin America have surpassed pre-pandemic levels by 2022, driven mainly by price increases due to high inflation. E-commerce grew strongly to become the second largest channel, but consumers in the region are still more inclined to…

After a dramatic rise during the pandemic, global growth in e-commerce sales in fashion has slowed with the easing of restrictions. As consumers become more discerning in their fashion spending in the context of high inflation and the climate…

H&M confronts challenging times due to unprecedented inflation and a global cost-of-living crisis, forcing consumers to rethink their discretionary expenses. Moreover, a sluggish economic recovery in China, coupled with the loss of the Russian and…

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

Born between 1995 and 2009, Generation Z (Gen Z) is coming of age alongside significant changes in post-pandemic economy, giving rise to the Gen Z luxury and fashion consumer’s tendencies for price sensitivity, individualistic expression, active…

The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

The use of local materials is of utmost importance in Colombian accessories as it fosters a sense of cultural identity and pride. Utilising materials that are indigenous to the region celebrates the country's rich heritage and craftsmanship. By…

The fashion industry in Colombia represents 9.4% of the total industrial GDP and employs around 600,000 people. The industry continues to grow post-pandemic, recovering from supply problems, regaining consumers as trend followers resume activities.…

Size changes, also known as growth spurts, play a significant role in promoting purchases in the childrenswear category in Colombia. As children rapidly grow, parents and caregivers frequently need to update their children's wardrobes with new…

Colombian consumers' widespread adoption of sneakers/trainers, particularly white sneakers, can be attributed to their willingness to embrace global fashion trends. The growth of sneakers sales helped drive general growth of footwear in 2023. White…

Executive events, forums and union meetings have been reactivated post pandemic, and the trend in hosiery is the use of trendy stockings with vibrant colours and patterns: stripes, dots, cartoons and even fruits. Some businessmen mix them with the…

Colombian jeans have gained worldwide recognition due to their exceptional quality, innovative designs, and impeccable fit. Renowned for their attention to detail, Colombian brands are known to have mastered the art of creating jeans that flatter…

As society has now reopened in the wake of the pandemic and men have returned to their places of work and can once again enjoy social gatherings, items, such as outerwear, have become more necessary than underwear and nightwear. With limited budgets,…

Brand loyalty remains a prominent aspect in the Colombian sportswear industry, with consumers often expressing strong preferences for established global brands, such as Nike and adidas due to their reputation for quality and performance. However,…

The sustainability trend in womenswear in Colombia reflects a growing awareness of environmental and social responsibility among both consumers and fashion brands. Colombian women are increasingly seeking clothing options that are eco-friendly,…

Apparel accessories is another category that has felt the reverberations of climate shifts triggered by the El Niño phenomenon. These shifts have led to unprecedented winter heatwaves, directly hampering the sales of cold weather-related accessories…

Apparel accessories registered another year of growth in 2023, as Romanians continued to go out more often than before and, therefore, showed a higher level of preoccupation with their personal image. The difficult economic context meant that apparel…

With many consumers struggling financially in South Africa, apparel accessories are regarded as non-essential purchases. With the high levels of inflation that impact the daily cost of living for South Africans, many consumers are reducing their…

Both retail value and volume growth of apparel and footwear in Chile continues to notably slow following 2021’s highs. During that year, strong growth was observed across most categories, supported by government aid, pension fund withdrawals, and the…

Apparel and footwear continued to grow in both value and volume terms in 2023 despite a difficult economic context. Romanians are notably preoccupied with their personal image, and they display a high level of brand loyalty and are attracted to big…

For many South Africans, apparel and footwear is perceived as a non-essential purchase, with price-sensitive consumers reducing their discretionary spending in 2023 due to the impact of high inflation on food, fuel and even electricity. Consumers are…

Childrenswear continues to experience a decline in value sales in 2023, a pattern consistent with the preceding year, and it remains one of the most heavily impacted categories within the broader apparel and footwear industry in the country. This…

Romanian consumers are showing a tendency to be more frugal in the context of high inflation with rising prices for raw materials and final products. This was reflected in a slight deceleration of the volume trend in 2023, though growth remained…

Many local consumers remain extremely price sensitive in 2023 due to high levels of inflation impacting the prices of food, fuel, mortgage and even rent in South Africa. Hence, they are looking for value for money when they purchase childrenswear.…

Despite a weak performance in terms of retail volume sales in 2023, footwear in Chile is demonstrating robust current value growth, primarily driven by the men’s and women’s segments. Notably, a proportion of this growth can be attributed to price…

After the 2021 rebound, volume sales of footwear continued to increase in both 2022 and 2023. As Romanians are going out more often than before for work, leisure or travelling, their demand for footwear is also on the rise. This rise in demand is…

Many South Africans continue to struggle financially in 2023 due to the cost-of-living crisis, where high levels of inflation are impacting the cost of food, fuel and even mortgage and rent payments. Therefore, price-sensitive consumers are reducing…

Hosiery, driven mainly by the non-sheer segment, has found itself in a challenging situation with weakening retail volume sales. Simultaneously, overall value is recording minimal growth. The stagnation in value and reduction in volume can be…

With consumers going out more than before, 2023 brought another year of growth for hosiery. In addition, given that the category is comprised of relatively inexpensive products, inflation was not a big factor for hosiery during the year. The category…

Hosiery remains a small and declining category in South Africa (in retail volume sales terms). Generally, hosiery will account for low share of shelf in most apparel and retail stores. Similarly, expansion potential is relatively limited as there is…

While demand for jeans continues to rise in 2023, value sales growth is more moderate, driven by the economy segment in Chile, and in particular, economy women's jeans, with the latter continuing to record remarkable double-digit retail volume…

In 2023, jeans maintained a significant growth rate in both value and volume terms. With the COVID-19 restrictions left behind, Romanians are going out more than before and want to dress appropriately. Nevertheless, cocooning remains an important…

Many South Africans face tough economic conditions due to the rising cost of living. This is forcing them to reduce their discretionary spending. Due to economic difficulties in the country, increasing numbers of consumers are trading down from…

Menswear continues to exhibited a notable slowdown in both value and retail volume growth in 2023 compared to 2022. This is in contrast to womenswear, which is demonstrating more robust expansion. Nevertheless, certain product categories such as…

Romanian men are putting more importance on their personal image and are willing to invest more in good quality apparel. This trend was reflected in a healthy growth rate in menswear in both value and volume terms in 2023. Nonetheless, inflation was…

Since the pandemic, the focus on wearing formal attire has shifted to more casual trends in South Africa. This trend remains prevalent in 2023, with fewer formal attire ranges being displayed in various men’s apparel specialists. As a result, many…

Sportswear is the standout performer in Chilean apparel and footwear in terms of current value growth in 2023. While inflationary pressures have subdued demand for many apparel categories in general, sportswear’s growth remains positive due to the…

Inflation and declining purchasing power generally drive down demand for non-essential products. Nevertheless, demand for sportswear continued to increase in both 2022 and 2023, showing that there is still considerable room for growth in a context of…