Apparel, Clothing and Footwear

Size changes, also known as growth spurts, play a significant role in promoting purchases in the childrenswear category in Colombia. As children rapidly grow, parents and caregivers frequently need to update their children's wardrobes with new…

Colombian consumers' widespread adoption of sneakers/trainers, particularly white sneakers, can be attributed to their willingness to embrace global fashion trends. The growth of sneakers sales helped drive general growth of footwear in 2023. White…

Executive events, forums and union meetings have been reactivated post pandemic, and the trend in hosiery is the use of trendy stockings with vibrant colours and patterns: stripes, dots, cartoons and even fruits. Some businessmen mix them with the…

Colombian jeans have gained worldwide recognition due to their exceptional quality, innovative designs, and impeccable fit. Renowned for their attention to detail, Colombian brands are known to have mastered the art of creating jeans that flatter…

As society has now reopened in the wake of the pandemic and men have returned to their places of work and can once again enjoy social gatherings, items, such as outerwear, have become more necessary than underwear and nightwear. With limited budgets,…

Brand loyalty remains a prominent aspect in the Colombian sportswear industry, with consumers often expressing strong preferences for established global brands, such as Nike and adidas due to their reputation for quality and performance. However,…

The sustainability trend in womenswear in Colombia reflects a growing awareness of environmental and social responsibility among both consumers and fashion brands. Colombian women are increasingly seeking clothing options that are eco-friendly,…

Apparel accessories is another category that has felt the reverberations of climate shifts triggered by the El Niño phenomenon. These shifts have led to unprecedented winter heatwaves, directly hampering the sales of cold weather-related accessories…

Apparel accessories registered another year of growth in 2023, as Romanians continued to go out more often than before and, therefore, showed a higher level of preoccupation with their personal image. The difficult economic context meant that apparel…

With many consumers struggling financially in South Africa, apparel accessories are regarded as non-essential purchases. With the high levels of inflation that impact the daily cost of living for South Africans, many consumers are reducing their…