Apparel, Clothing and Footwear

Sportswear in Germany had a shy start to 2023, after the last quarter of 2022, when consumer confidence was at a record low. Despite initial pessimism about the economy in 2023, given the spike in energy prices, winter was less rigorous than…

Sportswear is a winner in 2023, thanks to strong and ongoing athleisure and streetwear fashion trends, such as the popularity of sports-inspired footwear (eg sneakers), and hybrid styles whereby consumers mix sports-inspired apparel with more formal…

Sportswear saw a strong decline in current value sales in 2023, due to the substantial price increases seen in this category. Rising inflation has been exacerbated by the depreciation of the Egyptian pound leaving many consumers stretched…

Sportswear value sales continued to rise in 2023, although much of this growth was driven by inflation and price increases. Consumers have made cut backs on sportswear, as in many other major categories, as disposable incomes are squeezed. Danish…

Brand loyalty remains a prominent aspect in the Colombian sportswear industry, with consumers often expressing strong preferences for established global brands, such as Nike and adidas due to their reputation for quality and performance. However,…

The massive lockdowns and widespread COVID-19 infections in 2022 weighed down sales of sportswear in China, which registered a slight current value decline in this year. Nevertheless, outdoor apparel and footwear kept outperforming the overall…

Sportswear is the standout performer in Chilean apparel and footwear in terms of current value growth in 2023. While inflationary pressures have subdued demand for many apparel categories in general, sportswear’s growth remains positive due to the…

Sportswear registers healthy growth in 2023, building on significant gains from the previous year. Growth moderates as consumer demand transitions back to standard drivers after the pandemic years, where athleisure and sportswear were favoured for…

In 2023, Brazil emerged as a beacon of recovery after the tumultuous period marked by the global pandemic. The economic landscape of the country witnessed a transformative shift as it navigated the challenges of the post-pandemic era. The first year…

Sportswear in Austria is starting to show signs of saturation after an excellent recovery from the Coronavirus (COVID-19) pandemic. Many consumers purchased sportswear/athleisure for comfort and ease during long periods at home in the wake of…

In 2023, sportswear in Australia has showcased remarkable resilience, and is set to exhibit sustained current value growth in this year, reflecting the nation’s unwavering enthusiasm for outdoor sports. Notably, this category has outperformed others…

Import restrictions and capital controls have driven a number of international sportswear brands to withdraw from Argentina in recent years. Several of those that continue trading in the country meanwhile have attempted to mitigate the challenges…

After a dramatic rise during the pandemic, global growth in e-commerce sales in fashion has slowed with the easing of restrictions. As consumers become more discerning in their fashion spending in the context of high inflation and the climate…

Roadget Business, the parent of the fast fashion brand Shein, has become a notable global fashion firm in the past decade, experiencing remarkable growth even during the pandemic. In just three years, it has risen from being outside of the top 50 to…

Except for the abnormal growth in 2021 and decrease in 2020 caused by the pandemic, the US women’s underwear market is relatively stable in market size. By contrast, there have been considerable fluctuations in market shares mainly caused by…

Fashion sales in Latin America have surpassed pre-pandemic levels by 2022, driven mainly by price increases due to high inflation. E-commerce grew strongly to become the second largest channel, but consumers in the region are still more inclined to…

New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to…

Consumer demand for personalised solutions is spreading across consumer goods and services, influenced by considerable improvements to technologies that can match consumers with outcomes, and experiences that address their wants and needs. This…

Nostalgia was a trend prior to 2020, but as lifestyles continue to be disrupted by COVID-19, consumers spend more time in their homes to stop the spread of the virus and increasingly turn to nostalgia to help them cope with the anxiety, stress and…

Nike Inc remains the world’s largest player in apparel and footwear despite inflationary pressures in 2022. Its success is attributed to the Consumer Direct Offense and Acceleration strategies, while sustainability and female empowerment initiatives…

The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…

The COVID-19 pandemic has transformed the consumer landscape, giving rise to changes in consumer priorities and preferences. This requires companies across a range consumer industries – from alcoholic drinks and apparel and footwear through to home…

Western Europe sees sales decline for menswear over the review period due macroeconomic challenges, aggressive competitive environment and weakened demand. Athleisure and casual clothing trends favour the cheapest categories, such as jeans and tops.…

Elevated inflation and other economic challenges have resulted in a large number of job losses in Vietnam which has had a negative effect on the recovery of menswear in 2023 in both value and volume terms. Although the government has introduced a…

Menswear is projected to see slower retail volume and current value growth than womenswear over 2023. There tended to be a higher level of price-sensitivity amongst men in Turkey, which limited their frequency of shopping for apparel during the…

Despite seeing robust recovery in 2021, the current value growth rate of menswear notably decelerated in 2022, and has faced continuing challenges in 2023. This slowdown can primarily be attributed to the return to the pre-pandemic level of sales,…

Menswear in the UK is experiencing the repercussions of lower levels of discretionary spending among consumers in the wake of the cost-of-living crisis. As economic pressures, inflation, and rising living costs take their toll, individuals are…

In the United Arab Emirates, the category of menswear is notably larger in size than womenswear, both in terms of retail volume and value sales: this is contrary to the global trend where sales of womenswear tend to be much greater. This is due to…

There was a notable consumer preference for vintage clothing in 2023, with trends such as “old money fashion vibe” and Levi’s “1955”. Male consumers displayed an interest in clothes worn during older times, such as straight cut jeans, tucked-in basic…

In the Netherlands, the demand for casualwear is driven not only by the pursuit of comfort but also by the influence of street and urban culture trends. Younger Dutch consumers are embracing streetwear styles in both clothing and footwear, prompting…

The cost of living crisis towards the end of the review period, following on from the economic impact of the Coronavirus (COVID-19) crisis, had a significant effect on retail volume and current value sales of menswear in the Czech Republic. High…

In recent years, sustainability has become an increasingly important theme across apparel and footwear in Thailand. When it comes to menswear, more players are seeking to distinguish themselves through the use of sustainable concepts in terms of…

While menswear in Taiwan is poised to record an improved performance in total volume sales terms in 2023, growth has been tempered by changes in consumer behaviour. Demand is now stabilising in the wake of the rapid rebound facilitated by the lifting…

Menswear is expected to develop in line with the overall apparel landscape in 2023, displaying a retail volume decline while retail value sales remain positive due to inflation and rising unit prices. Following the outbreak of COVID-19, menswear was…

Retail sales of menswear in Spain registered a slowdown in growth in both volume and constant value terms in 2023, with the high cost of living being the key factor behind this trend. With many households exposed to rising interest rates, given the…

Menswear continues to post healthy current value sales growth, as South Korea fully entered an endemic era from May 2023. Followed by the lifting of social distancing measures in 2022, the South Korea government lifted the mask mandate in April 2023…

Since the pandemic, the focus on wearing formal attire has shifted to more casual trends in South Africa. This trend remains prevalent in 2023, with fewer formal attire ranges being displayed in various men’s apparel specialists. As a result, many…

Menswear in Singapore has been regaining momentum after the significant pandemic-induced decline seen in 2020. Although the category is not expected to fully recover to the pre-pandemic levels of retail volume and current value sales in 2023, it is…

Menswear in the Kingdom of Saudi Arabia is inspired by both local, traditional garments, and global fashion trends. Traditional wear for men typically consists of long flowing gowns and thobes, with the latter being a long-sleeved, ankle-length,…

Romanian men are putting more importance on their personal image and are willing to invest more in good quality apparel. This trend was reflected in a healthy growth rate in menswear in both value and volume terms in 2023. Nonetheless, inflation was…

Following the impact of COVID-19 and the major downturn menswear registered in 2020, the landscape was poised to see significant retail volume growth. However, this expectation was hindered by high inflation rates in 2022 and 2023, slowing down…

In 2023, outbound tourism from Poland expanded significantly, while domestic tourism witnessed double-digit growth, significantly contributing to the increased demand for men's swimwear. The rise in international and domestic travel has spurred a…

As with the overall performance of apparel and footwear, menswear has seen volume sales decline in 2023, while current value growth has slowed but remains positive due to inflation and rising unit prices. This follows two years of growth thanks to a…

The challenging economic conditions in Nigeria in 2023 led to a strong decline in retail volume terms for menswear during the year. In particular, high inflation limited consumer purchasing power. An increase in unemployment and weak spending power…

Increasing price-sensitivity among male consumers led to a notable shift in preferences towards more affordable clothing options, particularly in economy clothing. This trend was further accentuated by the rise in customs duties on imported textile…

The landscape of men’s fashion has undergone notable changes in response to evolving workplace dynamics. Initially, the pandemic fostered a shift towards hybrid work models, allowing men to embrace less formal attire. The smart-casual style, blending…

Menswear saw another year of healthy growth in current value terms in 2023, with sales exceeding pre-pandemic levels. The return of Malaysians to their physical offices supported demand in a number of product areas, with items such as men’s suits,…

After a rebound to growth in 2022, menswear in Japan is set to maintain positive retail volume and current value growth rates in 2023. The category experienced a significant decline in 2020, followed by a year of slower decline in 2021, as COVID-19…

Menswear is set to see a strong single-digit rise in retail current value sales over 2023 to exceed the 2019 pre-pandemic level, following the slump recorded in 2020 due to the outbreak of Coronavirus (COVID-19) and fast growth rebounds in both 2021…

After two years of robust growth, menswear is anticipated to experience a slowdown in 2023. The category's limited growth is attributable to a challenging economic environment characterised by a sustained increase in interest rates, spanning from…