Euromonitor's apparel and footwear market research reports look a...
Euromonitor's apparel and footwear market research reports look at value sales of apparel (clothing) and footwear (shoes and boots). Analysis covers key trends within womenswear, menswear, childrenswear, sportswear and apparel accessories, across 46 ...
Levi’s remains the leading brand in jeans in 2023, with it continuing to see high double-digit growth in current value terms. Levi’s Thailand in its efforts to build a stronger footing in the market has not only innovated in its products, but also in…
Jeans has shown another healthy performance in volume terms in 2023, with overall growth set to equal that recorded in 2022. Solid demand is partly explained by the fact that these garments are perennially in fashion and have a broad appeal among…
Jeans is predicted to register a decrease in retail volume terms in 2023, with current retail value remaining positive due to inflation and rising unit prices. Prior to the outbreak of COVID-19, jeans struggled with retail volume growth, with…
Jeans fared better than many other categories within apparel and footwear in 2023. Such products tend to be viewed as an essential part of Spanish wardrobes, being worn by men, women and children throughout the year. The casualisation of workwear…
Demand for jeans continues to grow in 2023, driven by the ongoing popularity of street casual. The beginning of the endemic era in South Korea and consumers’ increasing outdoor activities are also helping to boost demand for durable jeans. The…
Many South Africans face tough economic conditions due to the rising cost of living. This is forcing them to reduce their discretionary spending. Due to economic difficulties in the country, increasing numbers of consumers are trading down from…
Denim on denim has made a comeback in 2023, with both men and women sporting this trend. The denim on denim trend involves pairing denim bottoms such as jeans, with a denim jacket or top. Brands have been seen to launch more denim products, and even…
Jeans is a stable category in apparel, being an eternally-fashionable form of apparel which can be dressed up and dressed down accordingly. That said, jeans does face some competition from the rising athleisure trend, although jeans can also be…
In 2023, jeans maintained a significant growth rate in both value and volume terms. With the COVID-19 restrictions left behind, Romanians are going out more than before and want to dress appropriately. Nevertheless, cocooning remains an important…
Jeans is set to register positive retail volume growth in 2023, with sales encouraged by consumers viewing jeans as a staple item. Jeans are also appreciated for versatility and suitability to wear with various garments and footwear, in both formal…
Circular fashion, a sustainable approach encompassing recycling, upcycling, and extending the lifespan of jeans through repair and resale, stands at the forefront of the fashion industry's movement towards reducing waste and environmental impact.…
As with apparel in general, jeans has seen a decline in volume sales and a modest increase in current value sales in 2023, primarily driven by inflation and rising unit prices. Since jeans is one of the more durable apparel categories, it is easier…
Sales of jeans saw a double-digit decline in retail volume terms in 2023 due to the challenging economic conditions. In particular, the high inflation being seen in Nigeria placed limits on consumer spending power. Inflation was driven by the…
Tough economic conditions have led consumers to favour more affordable yet quality jeans, resulting in increased demand for economy and standard jeans. Standard jeans are preferred for their affordability, while economy jeans, especially favoured by…
Jeans is set to experience near statis in volume sales in Mexico in 2023, following a pronounced rebound during 2021 and 2022, when post-pandemic trends favoured more casual styles, particularly for workplace attire. In anticipation of a full return…
Sales of jeans continued to see healthy growth in current value terms in 2023. Premium jeans remained the largest subcategory in terms of value, having continued to benefit from the presence of many established brands, including the iconic Levi’s…
Jeans experienced a significant drop in sales in 2020, followed by a year of stagnation in 2021 as COVID-19 prevailed in the country in these two years. Home seclusion, or “sugomori” in Japanese, was a hot term at this time. As society began to open…
Jeans is expected to see a low single-digit growth in retail current value terms over 2023, to return to the 2019 pre-Coronavirus (COVID-19) level. Jeans started to recover in 2021, having suffered a downturn with the pandemic, as Italians limited…
In 2023, despite the return to normality and an increasing number of Israelis returning to the office, the sales of jeans in Israel experienced a slowdown. This deceleration can be attributed to the challenging economic environment marked by rising…
Following a two-year period of steady growth, demand for both men’s and women’s jeans declined in 2023, as cash-strapped consumers cut back on non-essential expenditure Compared to many other items of apparel, a pair of jeans is less subject to…