Apple Inc in Consumer Electronics

April 2024

In 2023, Apple Inc secured second position in global consumer electronics, with a 14% retail volume share. Despite sector challenges, it outperformed competitors, with strong hardware sales and intensified investments in its Services segment. Projecting a 6% CAGR over 2023-2026, Apple's growth is fuelled by an expanding user base and ecosystem development, notably through auxiliary devices such as wearables. This growth is supported by robust brand positioning, strong margins and a focus on user

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This report comes in PPT.

Overview:

Euromonitor International's report on Apple Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy. Company and market share data provide a detailed look at the financial position of Apple Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Apple Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Apple Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Top companies at a glance
Apple Inc’s global footprint
Company overview
Growth decomposition
Exposure to growth
Projected rankings
State of the AR/VR headset market
Apple Vision Pro - extension of the iPhone experience
R elative performance
Competitor overlap
Key categories and markets
Key brands
Portable consumer electronics sales by region
Top countries by category
Projected portable consumer electronics sales
Services growth buoys Apple amidst hardware headwinds
Regulatory challenges add complexity and potential limit on monetisation of services
Key findings
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

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