Appliances and electronics specialists is set to return to growth in the forecast period, with increases in current value terms and also in outlet numbers. Whilst e-commerce has already reached a significant share of sales, bricks-and-mortar stores are expected to remain significant in terms of elevating consumers’ shopping experience and shaping the image of brands.
In the past, only a very limited number of appliances and electronics specialists were able to afford to open outlets in mid-range to high-end shopping centres – for example, Apple and Huawei. Nowadays, despite high rents, an increasing number of electronics brands, and even appliances brands, are opening outlets in the high-traffic floors of shopping centres in order to get closer to high-spending customers.
In the forecast period, value share is expected to become further concentrated in the hands of giants which have both online and offline channels, such as JD and Suning. JD is utilising the offline resources of Jiangsu Five Star Appliance to open JD MALL, JD Electric Super Experience Store, JD Electric City Flagship Store, etc.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See All of Our DefinitionsThis report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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