Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Argentina. Includes comprehensive data and analysis, tables, charts, with five-year forecasts.
Value sales of fine wines/champagne and spirits grew by more than 100% to total ARS14 billion in 2023, with demand boosted by the growing consumer appetite for experiences and enjoyment during the post-pandemic era. Entertaining and socialising with…
Despite macroeconomic adversity on a global scale, tourist demand was on the rise in 2023 as growing numbers of foreign visitors decided to take their holidays in Argentina. This represents an improvement on 2021 and 2022, when travel restrictions…
Sales of yoghurt and sour milk products is set to decline in retail volume terms in 2023, driven by decreased purchasing power, with prices increasing well above the average inflation rate. The performance of drinking yoghurt is expected to be weaker…
Other plant-based milk registered a decline in retail volume terms in 2022, which is set to continue in 2023, with economic hardship leading many consumers to reorganise their budgets. This negatively impacts other plant-based milk products, with an…
In 2022, cream was the most dynamic in retail volume terms among other dairy, and it is set to record another expansion in 2023. The good performance is explained by launches over the review period, leading to a stronger supply, with new pack sizes…
In 2022, the government replaced the national programme Precios Cuidados with Precios Justos; an agreement between the government and leading companies to provide lower-price alternatives to consumers. The main difference between Precios Cuidados…
In 2023, retail volume sales of dairy products and alternatives is expected to decline in most categories. The poor performance is the consequence of high sales levels reached in 2020, due to the outbreak of COVID-19 and home seclusion, with many…
Soft and hard cheese registered a positive current retail volume growth in 2022, with sales of soft cheese continuing performing better than hard. Rising consumer price sensitivity is set to see soft cheese volume sales outgrow hard cheese sales into…
Butter and spreads registered a decline in retail volume sales in 2022, which is set to continue throughout 2023. The decline results from the high level of sales reached in 2020 during the pandemic, with many people preparing home-made meals.…
Milk formula registered a retail volume decline for most of the review period, with this set to continue into 2023. During 2022 and into 2023, milk formula prices increased above average inflation, making the product too costly for many parents. As…
Retail sales of wound care products saw a fairly static performance in volume terms in 2023, continuing the trend of the previous year. This was in spite of the resumption of pre-pandemic lifestyles, including a return to work, school and outdoor…
Weight management and wellbeing saw a mixed performance in 2023, in view of the ongoing economic crisis. Such products are mostly expensive, as well as being viewed as non-essential, and are therefore financially out of reach for lower-income…
Having experienced a boom in demand during the pandemic years, retail volume sales of vitamins saw a more muted performance in 2023. With concerns around the COVID-19 outbreak beginning to subside, consumers were less concerned about boosting their…
Retail sales of sports nutrition products continued to grow strongly in constant value terms in 2023, despite restrictive measures on imports, as the government sought to protect its reserves. While the global creatine shortage led to some supply…
During 2023, sleep aids continued to benefit from the post- pandemic landscape of ongoing global economic instability, compounded by rampant inflation, which placed pressure on both middle- and low-income groups. As a result, consumers were forced to…
Retail volume sales of paediatric cough, cold and allergy (hay fever) remedies saw positive growth for the second consecutive year in 2023. With the resumption of pre-pandemic lifestyles, including the return of students to school and infants to…
The proportion of the Argentinian population claiming to smoke declined in 2023, continuing the trend of previous years of the review period. This was driven mainly by a decline in smoking amongst women, with prevalence amongst men decreasing at a…
Demand for herbal/traditional dietary supplements continued to grow strongly in 2023, as consumers sought out products to help protect them from illness. This increased focus on preventative health and immunity-boosting products caused a surge in…
With consumers spending more time in front of screens, whether as a result of home working or e-learning, retail sales of eye care products continued to see healthy growth in constant value terms in 2023. The COVID-19 pandemic led to an increased use…
Retail sales of digestive remedies saw accelerated growth in constant value terms in 2023, as consumers returned to their busy, pre-pandemic lifestyles. With fears over the COVID-19 pandemic beginning to subside, there was notable increase in the…