Argentina

In 2023, total volume sales of coffee overall are recording positive growth for the fourth consecutive year. However, even though consumers have returned to pre-pandemic habits, total volume consumption is rising much more slowly in 2023 than in…

Coca-Cola continues to lead carbonates overall in Argentina in 2023, gaining share thanks to its broad portfolio of brands and flavours. The player dominates cola carbonates, and is leading lemonade/lime, and orange carbonates. Coca-Cola continues to…

With price sensitivity rising across the country, bottled water sales in Argentina have been noticeably affected as consumers change shift towards larger-volume formats in search of value-for-money options. In the face of economic uncertainty, with…

Womenswear in Argentina has long been dominated by domestic companies, with international players having a relatively limited presence in the category. Despite the most severe cost-of-living crisis in a generation, premium domestic brands that…

Import restrictions and capital controls have driven a number of international sportswear brands to withdraw from Argentina in recent years. Several of those that continue trading in the country meanwhile have attempted to mitigate the challenges…