Argentina

2023 saw in-car navigation record yet another double-digit drop in volume sales as category sales declined further towards vanishing point. The use of dedicated devices designed especially for GPS navigation while driving is now extremely rare in…

Since the onset of the pandemic in 2020, many individuals chose to relocate to smaller cities or semirural regions in pursuit of achieving a better work-life balance. Concerns about mental health associated with densely populated metropolitan areas…

After several years of decline, soup in Argentina saw overall retail volume sales return to positive territory in 2022. While it looks set to record an improved performance in this regard in 2023, growth remains modest, partly due to strong…

Open loop pre-paid cards initially gained significant traction, targeting individuals without a financial history to access traditional credit cards, particularly those in lower socioeconomic levels. However, the momentum of this segment has…

During 2022, the perceptions of Argentinean consumers with regards to health and wellness soft drinks were still being shaped by their experiences during the COVID-19 pandemic, which meant that many consumers remained heavily focused on products with…

Retail volume sales of paediatric cough, cold and allergy (hay fever) remedies saw positive growth for the second consecutive year in 2023. With the resumption of pre-pandemic lifestyles, including the return of students to school and infants to…

As of 2023, the average unit prices of small cooking appliances have remained relatively low. Despite seeing price increases in line with inflation, these appliances have experienced slower price climbs compared to other goods or services. On…

Total current value sales growth for apparel and footwear in Argentina in 2023 is set to surpass that recorded in 2022. However, this is solely because the country’s entrenched problems with high inflation have recently been greatly exacerbated by…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Other plant-based milk registered a decline in retail volume terms in 2022, which is set to continue in 2023, with economic hardship leading many consumers to reorganise their budgets. This negatively impacts other plant-based milk products, with an…

Computers registered further double-digit volume sales declines in 2023 after very strong performances in the category during 2020 and 2021, followed by falling demand in 2022. The three constituent categories of computers – desktops, laptops and…

The year 2023 witnessed a notable expansion in the market for away-from-home tissue and hygiene products in Argentina, driven by heightened touristic and gastronomic activities. With more people spending time outdoors and an uptick in inbound tourism…

Sweet biscuits, snack bars and fruit snacks in Argentina witnessed a recovery from the strong decline in retail volume sales in the wake of the Coronavirus (COVID-19) crisis in 2020 to exceed the 2019 pre-pandemic level in 2023. Despite the…

Value sales of premium and luxury cars grew by 82% in current terms in 2023 to total ARS118.4 billion by the end of the year. With high inflation eroding the value of savings and making spending on credit more appealing, many of Argentina’s…

Value sales of fine wines/champagne and spirits grew by more than 100% to total ARS14 billion in 2023, with demand boosted by the growing consumer appetite for experiences and enjoyment during the post-pandemic era. Entertaining and socialising with…

Sales of yoghurt and sour milk products is set to decline in retail volume terms in 2023, driven by decreased purchasing power, with prices increasing well above the average inflation rate. The performance of drinking yoghurt is expected to be weaker…

The increasing demand for oral care packaging in Argentina can be attributed to factors such as rising levels of oral health awareness and the popularity of cosmetic dentistry, which has resulted in greater demand for oral care products. To stand out…

Processed fruits and vegetables is subject to inflationary pressures in 2023. Notably, industry stalwarts like Mc Cain have withdrawn from the national Precios Justos programme, a move aligned with strategies to bolster profitability. 2023 has seen…

Weight management and wellbeing saw a mixed performance in 2023, in view of the ongoing economic crisis. Such products are mostly expensive, as well as being viewed as non-essential, and are therefore financially out of reach for lower-income…

While total current value sales growth for cooking ingredients and meals in Argentina in 2023 is set to be up markedly on the previous year, this is primarily because the country’s already chronically high inflation has skyrocketed due to the sharp…