Argentina

The credit card business has become less lucrative for banks, primarily serving as a means to entice customers to deposit their salaries into banking institutions. The prevalent monthly inflation in Argentina has soared to alarming levels. Banks face…

The rice sector in Argentina is witnessing a significant downturn in 2023, following a period of relatively robust performance the previous year. The previous boost in volume sales, facilitated by government-imposed price controls in 2022 that kept…

The preference for plant-based food and beverages continues to increase among the population of Argentina. In addition to the obvious desire to reduce the amount of animal-derived products in one’s diet with the aim of improving long-term health…

In 2023, retail volume sales of dairy products and alternatives is expected to decline in most categories. The poor performance is the consequence of high sales levels reached in 2020, due to the outbreak of COVID-19 and home seclusion, with many…

During 2023, demand for home audio and cinema remained on a downtrends trend. Volume sales have been falling in the category for many years, although 2020 was an exception as the strict approach taken to social distancing and home seclusion at the…

Sauces, dips and condiments has recorded another solid performance in retail volume terms in 2023, with growth expected to be up slightly on 2022. The resumption of pre-pandemic routines has helped to lift overall demand, in that as the pace of life…

Demand for health and wellness cooking ingredients and meals remains under pressure during 2022 as inflation continued to accelerate. 2022 saw Argentina’s ongoing economic crisis and the plummeting exchange value of the Argentinean peso fuelling…

The proportion of the Argentinian population claiming to smoke declined in 2023, continuing the trend of previous years of the review period. This was driven mainly by a decline in smoking amongst women, with prevalence amongst men decreasing at a…

Against the backdrop of diminishing purchasing power and soaring inflation in Argentina, private label products have carved a niche for themselves, often at the expense of branded goods, within processed meat and seafood. The review period has…

Retail sales of cough, cold and allergy (hay fever) remedies saw another year of healthy growth in constant value terms in 2023. With the resumption of pre-pandemic lifestyles, including a return to work, school and social activities, consumers…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Argentina covers production and consumption trends in agricultural commodities, energy…

In 2023, Argentina ranked sixth in Latin America for average gross income. Over the year, the country recorded a 0.5% decrease in per capita disposable income due to severe economic hurdles, skyrocketing inflation and growing poverty levels. However,…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

Argentina’s economy contracted in 2023, as a result of sluggish private spending, hyperinflation and high interest rates, leading to a rise in poverty. The country’s inflation rate surged, largely due to currency depreciation and the removal of price…

Over 2022-2027, Argentina is set to see a modest rise in the number of households, with couples having children continuing to be the prevailing household type. In 2022, household spending was significantly impacted by a high inflation, leading to…

Population growth in Argentina from 2021-2040 will result from positive natural change. Rising living standards and improvements in healthcare drive ageing, with growth in the senior population shaping consumer trends. Urbanisation will continue…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Argentina struggles to ensure macroeconomic stability and tackle widespread corruption, weighing on the country’s attractiveness for investors. Businesses face challenges to access credit, especially with soaring interest rates, boosting cost of…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Buenos Aires and Rosario stand out as Argentina's most economically dynamic cities. Meanwhile, La Plata shows the greatest promise for future economic expansion. Nevertheless, cities in the country will face ongoing hurdles. In the short term, these…