Argentina

In 2023, sun care in Argentina saw an increase in retail volume sales, although slower than the previous year. This weaker performance was influenced by the weather from October to December in 2023, which was colder, with more rain than the same…

Despite high inflation and decreasing purchasing power, in 2023, hair care products in Argentina experienced an expansion in retail volume terms. Products such as standard shampoos, conditioners and treatments have high household penetration in…

In 2023, current value sales in retail in Argentina experienced triple-digit growth, although this was primarily driven by very high inflation, which remained a chronic issue. Inflation reached a triple-digit rate during 2023 and the country…

All polishes categories witnessed a decline in volume sales once again in 2023. The big driver behind this trend has to do with lifestyle changes. No other category has been impacted as strongly by new lifestyles as has polishes. However, in…

Aerosol disinfectants are included in the spray/aerosol air fresheners category. These aerosols witnessed an unprecedented boom in sales in 2020 and part of 2021 due to hygiene concerns generated by the COVID-19 crisis. However, in the last two years…

Spirits sales exhibited stagnation in terms of total volume in Argentina in 2023, as consumers' purchasing power deteriorated against rampant inflation. However, some spirits continued to outperform, notably bitters, which hold the majority of…

Despite the economic crisis, cider sales exhibited positive growth in Argentina in 2023. This growth was driven by an increasing number of consumers regularly choosing cider over sparkling wine and beer. Significant investments were observed from…

Argentina found itself navigating through turbulent economic waters in 2023, grappling with political dysfunction and economic instability against the backdrop of one of the world's highest inflation rates. The prevailing macroeconomic environment…

Flexible plastic is the dominant pack type for fresh milk in Argentina. This is primarily attributed to its cost-effectiveness relative to alternatives, such as brick liquid cartons. Notably, its durability and resistance to breakage play a crucial…

Gardening in Argentina saw robust triple-digit value growth in 2023, bolstered by the significant increase in interest and sales in the gardening industry following the pandemic. Following the onset of the pandemic, there was a noticeable increase in…

The pet care industry in Argentina continued to experience a variety of challenges in 2023 due to macroeconomic instability. Inflation is chronic, with double-digit growth since 2007, and triple-digit growth of 133% in 2023, which was the highest…

Skin care in Argentina registered solid growth in retail volume terms in 2023, exceeding pre-pandemic levels. The COVID-19 pandemic significantly impacted skin care consumption and daily habits in Argentina, with consumers increasing their use of…

In 2023, value sales of retail tissue rose notably, although this growth was primarily driven by price increases. The trend of companies calling back employees to the office, albeit in hybrid working schemes, has had a noticeable impact on…

Consumers in Argentina continued to migrate to discounters in search of low prices, discounts and price promotions, given the complex and difficult economic context in the country. Discounters offer a broad portfolio of private label options covering…

The year 2023 witnessed a challenging landscape for Ready-to-Drink (RTDs) sales in Argentina, predominantly shaped by the pervasive grip of inflationary pressures. This economic phenomenon exerted significant strain on the purchasing power of…

Sunglasses in Argentina is expected to register both a steep fall in volume and constant value sales, as inflation continues to be very high in 2024. As such, consumers trade down and also prioritise essential eyewear products such as spectacles. One…

Flexible plastic continued to lead sugar confectionery packaging in Argentina in 2023, thanks to providing advantages such as excellent barrier properties, which protect sugar confectionery from external factors such as light, air, and moisture,…

Strong sales in homewares in Argentina in 2023 were supported by consumers’ ongoing demand for aesthetic designs in dining. This, in turn, has resulted in robust growth for beverageware, for example, in line with the trend for elegant kitchens.…

Sales in home improvement in Argentina in 2023 continued to be driven by cross-category trends focused on enhancing living spaces. The era of the pandemic lockdowns led many consumers to focus investments on their homes and gardens, with a strong…

Home furnishings saw strong sales in Argentina in 2023, driven by the ongoing emphasis consumers have been placing on their home surroundings since the era of the pandemic. Bath textiles is one strong subcategory of note, driven by the expansion of…