Argentina

2023 was an extremely challenging year for consumer foodservice in Argentina, with skyrocketing inflation and steep price hikes throughout. Brands were forced to frequently raise prices, sometimes as often as weekly, to minimise losses. Consumer…

Argentina faced an uncertain macroeconomic scenario due to political disfunction and economic instability, with one of the highest inflation rates in the world, although according to Comisión Económica para América Latina y Caribe (CEPAL), gross…

Despite the adverse economic context in 2023, the consumption of savoury snacks in Argentina was robust, leading to strong growth in retail volume terms. The presidential elections at the end of 2023 prompted the government to reinforce social aid…

In 2023, wine in Argentina experienced its third consecutive decline in total volume consumption. This was primarily due to a severe drought that significantly impacted wine production. Additionally, wine crops suffered from a frost in November 2022,…

Cat litter registered the highest current value growth in pet products in Argentina in 2023, and a similar performance is expected in 2024. Sales increased well above the inflation rate, driven by the increase in the cat population as they are…

Wipes in Argentina, heavily dominated by baby wipes, faced challenges in 2023 primarily due to the country's declining birth rate. With baby wipes accounting for nearly 80% of value sales, the category's performance is intricately linked to the birth…

In supermarkets in Argentina, Asian concepts, the main competitors to chains, continued to experience a deep crisis at the end of the review period. As a result, some Asian supermarkets closed their businesses in Argentina and moved to Bolivia,…

Direct selling in Argentina is held to have performed positively in 2023, despite a complex and difficult economic and business context. Many direct selling companies registered strong performances in retail value sales in 2023, although there were…

Convenience retailers in Argentina were affected by the annual inflation rate, which reached a triple-digit figure in 2023. Consequently, consumers experienced a significant weakening of their purchasing power. This had some benefits for convenience…

In the last four years of the review period (2020-2023), the home care disinfectants category witnessed the sharpest movements in the entire home care market. Together with all purpose wipes, these products soared during the peak months of the…

The return to relatively normal lifestyles, similar to those seen before the Coronavirus (COVID-19) pandemic, helped to stimulate a recovery in the demand for jewellery in 2021 and 2022, following the 2020 slump. With people returning to the office…

Although it was already the leading type of packaging in dried baby food in Argentina in 2023, flexible plastic saw an increase in its share, because this packaging format allows for portion-sized servings of dried baby food, facilitating parents to…

As seen during the review period, sales of other pet food in Argentina continued to decline in retail volume terms in 2023, mainly due to the population decline of other pets, and this trend is set to continue into 2024. Due to the pet humanisation…

PET bottles remained the dominant pack type in soft drinks packaging in Argentina, accounting for more than two thirds of total soft drinks retail unit packaging volumes in 2023, with this expected to continue over the forecast period. This pack type…

Since the onset of the COVID-19 pandemic Argentina has seen significant growth in independent specialist coffee and tea shops, particularly through small outlets serving customers from a window without tables or seating space, catering more to…

The challenging economic landscape in Argentina during 2023 was characterised by a combination of negative GDP growth and soaring inflation rates, reaching triple digits for the first time in over three decades. These macroeconomic challenges were…

Small local grocers in Argentina continued to cede some ground to or lose competitiveness with regard to modern grocery retailers like supermarkets, hypermarkets, convenience stores and discounters during 2023. In a context of very high inflation,…

A large proportion of outlets in self-service cafeterias in Argentina comprises stores that sell food by weight, mostly operated by individuals of Asian origin. During the pandemic, as a consequence of working from home, many of these stores had to…

2023 began well for full-service restaurants in Argentina. However, as inflation accelerated around the middle of the year, consumption began to slow considerably, with only slightly positive growth recording in terms of number of transactions for…

A rising number of handbag brands have emerged in Argentina with sales exclusively made through retail e-commerce. Many designers have started to produce handbags, offering products made with materials that are more affordable than leather and…

Home and garden in Argentina saw significant triple-digit value growth in 2023, notwithstanding the continued global economic and geopolitical uncertainties. Indeed, consumers have been investing in their homes and gardens since the lockdowns of the…

In 2023, men's grooming in Argentina recorded triple-digit retail value growth, driven by rising inflation.

Retail e-commerce In Argentina was the most dynamic channel in retailing. However, higher, exponential retail current value growth in 2023, compared with 2021 and 2022, was mainly due to very high inflation, which reached a triple-digit rate. While…

In 2023, both light and heavy incontinence categories experienced moderate growth in Argentina, albeit driven by different factors. Light incontinence products tend to exhibit a more volatile sales cycle, influenced by external factors such as…

The competitive landscape of general merchandise stores in Argentina witnessed significant disruption towards the end of the review period as Falabella closed its stores and left the country. As a result, the Mexican enterprise Coppel was the only…

In 2023, PET jars saw an increase in its unit volumes and share within chocolate spreads packaging in Argentina, at the expense of glass jars. This can be attributed to the fact that PET jars are lightweight, which reduces shipping costs and the…

Argentina is seeing a rising number of street stalls and kiosks offering consumer foodservice products, with hot dogs, sandwiches and pre-prepared salads being particularly prevalent. Some of these operators have incorporated seating areas for at…

Limited-service restaurants focused on burgers continued to expand significantly in terms of number of outlets in 2023, with both well-established foreign chains and local brands benefitting. Local player Mostaza mirrored the approach of major global…

Flexible packaging remained the dominant pack type in hot drinks packaging in Argentina, with its dominance expected to continue over the forecast period. Flexible packaging is popular thanks to its affordability, durability and convenience over…

Home products specialists in Argentina derived some positive effects from the very high inflation and currency exchange rate devaluation in the country in 2023. This was because Argentinian consumers found a number of opportunities to offset the…

Argentina toys and games continued to be impacted by the economy facing severe difficulties in 2023, with the country’s inflation rate being one of the highest in the world and continuing to climb and reaching three digit figures. As such, though…

In 2023, bath and shower in Argentina registered an overall decline in retail volume sales, with the triple-digit growth in retail value driven by price increases. With the threat of COVID-19 significantly reduced, the demand for hand sanitisers…

Reflecting a decline in the birth rate observed over the past decade, diaper sales volume in Argentina experienced a downturn in 2023. The trend of fewer people opting to have children, coupled with a decrease in the average number of children per…

The National Institute of Social Services for Retirees and Pensioners (PAMI) is the public institution charged with providing healthcare coverage to elderly people in Argentina, a remit that includes the distribution of Rx/reimbursement adult…

The sales volume of dishwashers in Argentina continued its upward trajectory in 2023. However, considering the category's low penetration rate in Argentina, the growth witnessed during this period remained relatively moderate.

Argentina's soft drinks industry in 2023 navigates an uncertain macroeconomic landscape marked by political dysfunction and economic instability. Despite growth in GDP in 2022, driven by a significant increase in the investment rate, the outlook for…

Trading down has become more common in concentrates during the review period, with a consumer switch to carbonates prompted by the "Precios Cuidados" government price control programme, which saw several leading brands sold at a discounted price.…

With price sensitivity rising across the country, bottled water sales in Argentina have been noticeably affected as consumers change shift towards larger-volume formats in search of value-for-money options. In the face of economic uncertainty, with…

To secure an adequate domestic supply of edible oils and keep prices for consumers at affordable levels, early in 2023 the Argentinian government renewed its subsidy agreement with members of industry representative group CIARA (Chamber of the Oil…

In 2022, breakfast cereals in Argentina suffered stagnant sales in volume terms, and in 2023 the category is seeing a marginal decline. This dip is down to the repercussions of the labelling law introduced towards the end of 2021, which has altered…

In baked goods in Argentina packaged flat bread and packaged leavened bread lead growth in retail volume sales for 2023. This surge in demand is partly attributed to the relatively low household penetration of packaged bread compared with its…

With consumers spending more time in front of screens, whether as a result of home working or e-learning, retail sales of eye care products continued to see healthy growth in constant value terms in 2023. The COVID-19 pandemic led to an increased use…

Retail volume sales of analgesics rebounded in 2023, following a two-year period of decline. While the COVID-19 pandemic boosted demand for acetaminophen (paracetamol), which was the only analgesic recommended by the government to alleviate the…

Consumer spending generally remained under pressure in Argentina during 2023. Suppressed commercial activity flowed from an even worse economic performance than what had been expected at the beginning of the year. The main issues include stubbornly…

A large proportion of footwear sold in Argentina is manufactured domestically using imported raw materials. This is particularly the case with sports footwear from leading international brands. For example, the Brazilian Grupo Dass manufactures…

Despite macroeconomic adversity on a global scale, tourist demand was on the rise in 2023 as growing numbers of foreign visitors decided to take their holidays in Argentina. This represents an improvement on 2021 and 2022, when travel restrictions…

Retail sales of sports nutrition products continued to grow strongly in constant value terms in 2023, despite restrictive measures on imports, as the government sought to protect its reserves. While the global creatine shortage led to some supply…

Economic freedom is lacking in Argentina and the political landscape is unstable, whilst corruption continues to infiltrate the highest echelons of power. Hyperinflation is causing economic pain; however, currency weakness could help exporters. A…

Most shelf-stable tomatoes are packaged in metal food cans in Argentina. However, for another consecutive year, the share of brick liquid cartons increased in shelf-stable tomatoes in 2023, primarily due to the preservation and dispensing…

Value sales for traditional toys and games in Argentina continued to be significantly lower than for video games in 2023, with the gap widening even further, and with all products seeing constant value sales falling. Continuing soaring inflation…