Argentina

In 2020, with home seclusion and strict COVID-19 measures in place, sales of laundry care, and therefore also its packaging unit volumes, suffered as consumers felt they did not need to do their laundry as regularly, given they were going out a lot…

The business environment of the home care industry in Argentina was characterised by uncertainty in 2023. During the year, significant macroeconomic and political factors shaped people’s consumption choices.

During 2023, demand for home audio and cinema remained on a downtrends trend. Volume sales have been falling in the category for many years, although 2020 was an exception as the strict approach taken to social distancing and home seclusion at the…

Home and garden in Argentina saw significant triple-digit value growth in 2023, notwithstanding the continued global economic and geopolitical uncertainties. Indeed, consumers have been investing in their homes and gardens since the lockdowns of the…

Demand for herbal/traditional dietary supplements continued to grow strongly in 2023, as consumers sought out products to help protect them from illness. This increased focus on preventative health and immunity-boosting products caused a surge in…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

All categories of health and beauty specialists in Argentina recorded triple-digit or very close to triple-digit increases in retail current value sales growth in 2023. Optical goods stores registered the fastest growth in terms of retail current…

2023 saw volume sales of headphones in Argentina increase for the fifth consecutive year. The main reason for the strong positive sales performances being seen in headphones is rising consumer demand for TWS earbuds. Despite wireless headbands and…

Despite high inflation and decreasing purchasing power, in 2023, hair care products in Argentina experienced an expansion in retail volume terms. Products such as standard shampoos, conditioners and treatments have high household penetration in…

In 2023, chewing gum in Argentina registered positive retail volume growth for a third consecutive year, but sales remained below the 2019 pre-Coronavirus (COVID-19) pandemic level, albeit only slightly. However, this growth should be seen against…

The competitive landscape of general merchandise stores in Argentina witnessed significant disruption towards the end of the review period as Falabella closed its stores and left the country. As a result, the Mexican enterprise Coppel was the only…

Gardening in Argentina saw robust triple-digit value growth in 2023, bolstered by the significant increase in interest and sales in the gardening industry following the pandemic. Following the onset of the pandemic, there was a noticeable increase in…

2023 began well for full-service restaurants in Argentina. However, as inflation accelerated around the middle of the year, consumption began to slow considerably, with only slightly positive growth recording in terms of number of transactions for…

During 2023, fragrances in Argentina recorded triple-digit retail value growth, driven by rising inflation and price increases. However, 2023 saw the end of a boom in sales for premium fragrances. During 2021 and 2022, volume sales experienced a…

A large proportion of footwear sold in Argentina is manufactured domestically using imported raw materials. This is particularly the case with sports footwear from leading international brands. For example, the Brazilian Grupo Dass manufactures…

In 2023, the sales volume of food preparation appliances once again witnessed an increase, marking the fourth consecutive year of positive performance in the product area. All categories, including blenders, food processors, juice extractors, and…

Value sales of fine wines/champagne and spirits grew by more than 100% to total ARS14 billion in 2023, with demand boosted by the growing consumer appetite for experiences and enjoyment during the post-pandemic era. Entertaining and socialising with…

The credit card business has become less lucrative for banks, primarily serving as a means to entice customers to deposit their salaries into banking institutions. The prevalent monthly inflation in Argentina has soared to alarming levels. Banks face…

Though eyewear In Argentina is expected to register significant current value growth, constant value sales are expected to fall significantly. Argentina continues to have one of the highest inflation rates in the world, though it has eased somewhat…

With consumers spending more time in front of screens, whether as a result of home working or e-learning, retail sales of eye care products continued to see healthy growth in constant value terms in 2023. The COVID-19 pandemic led to an increased use…