Argentina

Despite the tumultuous events of recent years, menstrual care in Argentina exhibited remarkable stability in 2023. Unlike previous years marked by significant fluctuations, particularly during the pandemic, sales volumes remained relatively steady.…

Fashion styles and workplace dress codes for men in Argentina have been becoming more casual for several years. This trend has recently been reinforced by changes brought about by COVID-19, most notably the wider adoption of remote/hybrid work…

Despite its negative performance in the past decade, microwaves continued to be very popular in Argentina in 2023, maintaining a relatively substantial sales volume. The category's enduring appeal is attributed to consumer awareness and the…

2023 saw a continuation of the negative volume growth that was registered in mobile phones in Argentina in 2022. However, sales declines were more moderate during 2023 and this negative growth trend can be seen at least partially as a reaction to the…

Argentina’s automotive industry struggles with limited imports and local manufacturing resulting from the pandemic, while local prices rise as high inflation rates and exchange rates against the US dollar have persistently affected the socioeconomic…

Reflecting a decline in the birth rate observed over the past decade, diaper sales volume in Argentina experienced a downturn in 2023. The trend of fewer people opting to have children, coupled with a decrease in the average number of children per…

The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…

The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…

The proportion of the Argentinian population claiming to smoke declined in 2023, continuing the trend of previous years of the review period. This was driven mainly by a decline in smoking amongst women, with prevalence amongst men decreasing at a…

In 2023, oral care in Argentina continued to expand in retail volume terms for the fourth consecutive year. The increase in hygiene consciousness resulting from COVID-19 has positively impacted oral care into 2023. However, due to the challenging…

In 2022, cream was the most dynamic in retail volume terms among other dairy, and it is set to record another expansion in 2023. The good performance is explained by launches over the review period, leading to a stronger supply, with new pack sizes…

Other plant-based hot drinks, specifically the national drink yerba mate, dominates other hot drinks, being a staple product in most Argentinian households. Argentina is seeing high inflation in 2023, and in response, at the beginning of the year,…

As seen during the review period, sales of other pet food in Argentina continued to decline in retail volume terms in 2023, mainly due to the population decline of other pets, and this trend is set to continue into 2024. Due to the pet humanisation…

In the wake of the pandemic a significant shift in consumer behaviour was seen as people started spending more time outside their homes in 2022. There was a rise in on-the-go consumption, which necessitated a change in the way products were packaged.…

Retail volume sales of paediatric cough, cold and allergy (hay fever) remedies saw positive growth for the second consecutive year in 2023. With the resumption of pre-pandemic lifestyles, including the return of students to school and infants to…

Argentina experienced a highly complex economic situation characterised by rising inflation in 2023. Consumers were forced to make choices regarding which industries and categories they allocated available funds to, resulting in a decline in the…

Despite positive sales in certain categories, imported brands encountered significant challenges in meeting consumer demand. Bureaucratic hurdles related to imports created scenarios where retailers struggled to offer various models from different…

Personal luxury retail value sales rose by 93% in current terms in 2023 to reach ARS114.7 billion, with the strongest growth recorded by the leading brand owners such as France Argentine Cosmetics SA and Puig Argentina SA. This very positive sales…

Economic freedom is lacking in Argentina and the political landscape is unstable, whilst corruption continues to infiltrate the highest echelons of power. Hyperinflation is causing economic pain; however, currency weakness could help exporters. A…

The pet care industry in Argentina continued to experience a variety of challenges in 2023 due to macroeconomic instability. Inflation is chronic, with double-digit growth since 2007, and triple-digit growth of 133% in 2023, which was the highest…

Cat litter registered the highest current value growth in pet products in Argentina in 2023, and a similar performance is expected in 2024. Sales increased well above the inflation rate, driven by the increase in the cat population as they are…

Other plant-based milk registered a decline in retail volume terms in 2022, which is set to continue in 2023, with economic hardship leading many consumers to reorganise their budgets. This negatively impacts other plant-based milk products, with an…

Although plant-based yoghurt and plant-based cheese saw stronger growth from a very low base in 2023, plant-based milk remained the dominant product category within plant-based dairy in Argentina in 2023, accounting for 98% of overall sales and…

All polishes categories witnessed a decline in volume sales once again in 2023. The big driver behind this trend has to do with lifestyle changes. No other category has been impacted as strongly by new lifestyles as has polishes. However, in…

The positive volume growth that has been recorded in sales of portable players since 2020 can be attributed entirely to the huge boom that has been seen in demand for wireless speakers. While demand in all other categories of portable players has…

Open loop pre-paid cards initially gained significant traction, targeting individuals without a financial history to access traditional credit cards, particularly those in lower socioeconomic levels. However, the momentum of this segment has…

Value sales of premium and luxury cars grew by 82% in current terms in 2023 to total ARS118.4 billion by the end of the year. With high inflation eroding the value of savings and making spending on credit more appealing, many of Argentina’s…

In 2023, premium beauty and personal care in Argentina registered a strong contraction in retail volume terms, while retail value sales rose. Import restrictions were the key challenge for retail volume sales, with imports of premium beauty and…

Processed fruits and vegetables is subject to inflationary pressures in 2023. Notably, industry stalwarts like Mc Cain have withdrawn from the national Precios Justos programme, a move aligned with strategies to bolster profitability. 2023 has seen…

Most shelf-stable tomatoes are packaged in metal food cans in Argentina. However, for another consecutive year, the share of brick liquid cartons increased in shelf-stable tomatoes in 2023, primarily due to the preservation and dispensing…

Folding cartons saw strong growth in meat and seafood substitutes packaging in Argentina in 2023. Growth can be attributed to the fact that folding cartons are generally considered safe for food packaging, and can be coated to prevent harmful…

Against the backdrop of diminishing purchasing power and soaring inflation in Argentina, private label products have carved a niche for themselves, often at the expense of branded goods, within processed meat and seafood. The review period has…

Local consumers have become accustomed to living with inflation rates that rank among the highest in the world. Besides structural and monetary causes, inflation is also influenced by people's beliefs about future price trends. Economists refer to…

In 2023, both light and heavy incontinence categories experienced moderate growth in Argentina, albeit driven by different factors. Light incontinence products tend to exhibit a more volatile sales cycle, influenced by external factors such as…

Retail e-commerce In Argentina was the most dynamic channel in retailing. However, higher, exponential retail current value growth in 2023, compared with 2021 and 2022, was mainly due to very high inflation, which reached a triple-digit rate. While…

In 2023, current value sales in retail in Argentina experienced triple-digit growth, although this was primarily driven by very high inflation, which remained a chronic issue. Inflation reached a triple-digit rate during 2023 and the country…

In 2023, value sales of retail tissue rose notably, although this growth was primarily driven by price increases. The trend of companies calling back employees to the office, albeit in hybrid working schemes, has had a noticeable impact on…

The rice sector in Argentina is witnessing a significant downturn in 2023, following a period of relatively robust performance the previous year. The previous boost in volume sales, facilitated by government-imposed price controls in 2022 that kept…

Volume sales of RTD tea are posting positive growth in both the on-trade and off- trade in Argentina in 2023. This is supporting some level of dynamism to the category. 2022 marked a rebound in off-trade volume sales as they recovered from the…

The year 2023 witnessed a challenging landscape for Ready-to-Drink (RTDs) sales in Argentina, predominantly shaped by the pervasive grip of inflationary pressures. This economic phenomenon exerted significant strain on the purchasing power of…

The National Institute of Social Services for Retirees and Pensioners (PAMI) is the public institution charged with providing healthcare coverage to elderly people in Argentina, a remit that includes the distribution of Rx/reimbursement adult…

Sauces, dips and condiments has recorded another solid performance in retail volume terms in 2023, with growth expected to be up slightly on 2022. The resumption of pre-pandemic routines has helped to lift overall demand, in that as the pace of life…

In 2023, plastic pouches maintained its dominance in ketchup packaging in Argentina, and growth was maintained. This can be attributed to the inherent advantages that this packaging format provides, as plastic pouches are lightweight and easy to…

Despite the adverse economic context in 2023, the consumption of savoury snacks in Argentina was robust, leading to strong growth in retail volume terms. The presidential elections at the end of 2023 prompted the government to reinforce social aid…

A large proportion of outlets in self-service cafeterias in Argentina comprises stores that sell food by weight, mostly operated by individuals of Asian origin. During the pandemic, as a consequence of working from home, many of these stores had to…

Social and environmental concerns have grown due to COVID-19 and unstable sociopolitical repercussions in the region. Both lifestyles and purchase decisions have aligned towards taking action to preserve the environment. With consumers and…

Skin care in Argentina registered solid growth in retail volume terms in 2023, exceeding pre-pandemic levels. The COVID-19 pandemic significantly impacted skin care consumption and daily habits in Argentina, with consumers increasing their use of…

During 2023, sleep aids continued to benefit from the post- pandemic landscape of ongoing global economic instability, compounded by rampant inflation, which placed pressure on both middle- and low-income groups. As a result, consumers were forced to…

As of 2023, the average unit prices of small cooking appliances have remained relatively low. Despite seeing price increases in line with inflation, these appliances have experienced slower price climbs compared to other goods or services. On…

Small local grocers in Argentina continued to cede some ground to or lose competitiveness with regard to modern grocery retailers like supermarkets, hypermarkets, convenience stores and discounters during 2023. In a context of very high inflation,…