Argentina

Argentina grappled with an economic downturn in 2023, largely triggered by the worst harvest in over a decade due to a historic drought spanning 2022-2023. The agricultural sector, a linchpin of the local economy and accounting for over half of…

While the Buy Now, Pay Later mechanism is still in its early stages in the country, new companies are emerging with innovative models, such as GOcuotas. Despite being relatively small, GOcuotas is experiencing remarkable growth, boasting an annual…

Consumer spending generally remained under pressure in Argentina during 2023. Suppressed commercial activity flowed from an even worse economic performance than what had been expected at the beginning of the year. The main issues include stubbornly…

Airports in Argentina are becoming increasingly attractive locations for consumer foodservice players, with growth driven by the ongoing recovery of both domestic and international tourism. Increased traffic is prompting airports to invest in…

2023 was an extremely challenging year for consumer foodservice in Argentina, with skyrocketing inflation and steep price hikes throughout. Brands were forced to frequently raise prices, sometimes as often as weekly, to minimise losses. Consumer…

During 2023, Argentina was plunged into an economic crisis, with the rate of inflation soaring to more than 100%, one of the highest in the world. With the country already struggling to comply with the conditions of a loan package from the…

The credit market in Argentina remains highly restricted, primarily constrained to personal loans. The funds that banks receive from their clients are predominantly funnelled into a financial instrument called Leliq, which offers a lucrative…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.