Consumer Trends Analysis and Market Research Reporting Blog Posts

Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

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Editor's Choice

Future of Consumption: Unlocking Gen Z Behaviour

Generation Z, comprising 23.2% of the global population in 2023, is poised to wield significant consumer influence. However, their polarised behaviours toward social activism, technology, and spending present challenges for businesses. This article suggests leveraging Gen Z's key values - empowerment, self-expression, belonging, rationality, and retreat - to tackle dichotomous behaviours and build a future-proof customer base.

Jana Rude
Senior Insights Manager - Consumers

2024 Consumer Trends to Watch

Stream this on-demand webinar to uncover the biggest consumer trends in 2024. Learn about lifestyle and digital shifts that’ll impact your business strategy. Register now.

Euromonitor International

Prioritising Affordability and Value to Thrive amid the Rising Cost of Living

After decades of low inflation, companies and consumers worldwide are struggling to cope with the rising cost of living. As a result, businesses must navigate the new consumer reality, in which the focus is firmly on affordability, value, and the cost of living.

An Hodgson
Head of Practice - Consumers

Consumer Market Flashpoints: Finding Opportunities Despite the Uncertainty

In the coming years, consumers and businesses face an array of challenges, with rising inequality, mass migration and prevailing uncertainty about another crisis being among the major ones. Nevertheless, within this are untapped opportunities for companies that take appropriate action and address the disruptions holistically and early on.

Jana Rude
Senior Insights Manager - Consumers

Latest Content

Article

Seven Types of Consumers to Target

Jana Rude

22 Aug 24

Segmenting your consumers helps you better understand and reach the right shoppers. We have defined seven types of consumers with distinct personalities. Targeting these types can help you increase conversions or better understand and connect with existing customers.

Consumers Loyalty

Article

How Consumer Segmentation Can Help Brands Navigate the Changing Consumer Landscape

Lisa Holmes

22 Aug 24

Consumer segmentation is a powerful tool that helps you better understand and appeal to your audience. Read about four common methods and seven types of consumers to target.

Consumers Market Research in Action

Article

Future of Consumption: A Strategic Roadmap

An Hodgson

11 Jul 24

Businesses today face the challenge of achieving and accelerating growth amid historically weak economic expansion and a rapidly changing environment. To unlock growth opportunities and proactively position themselves ahead of the competition, brands must understand what, where, and why changes are happening in the consumer space.

Consumers

Article

今後5年間で生活は良くなる：最新調査が明らかにした消費者の声

Connor Malloy

3 Jul 24

2024年、世界の消費者は、自身の将来をポジティブに考える傾向が高まっている。ユーロモニターが実施した消費者調査によると、回答者の52％が「自身の生活は今後、より良くなる」と感じ、58％は「現在より幸せになると思う」と回答した。このような消費者の感覚が、購買行動や消費意欲の高さに繋がっていることは、企業にとって見逃せない事実である。

Japanese Lifestyles

Article

Top Three Trends in Households

Anjali Jain

18 Jun 24

Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.

Consumers Households

Article

Voice of the Consumer: Key Insights 2024

Connor Malloy

5 Jun 24

After a tumultuous past five years, global consumers are looking on the bright side. Explore key insights from Euromonitor's Voice of the Consumer Lifestyles Survey to understand and stay ahead of consumer behaviours and actions driving market trends.

Consumers Retail and E-Commerce