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Affordable PET Bottles Turbocharge Energy Drinks in India
Amulya Pandit
Historically, energy drinks have long been regarded as a premium offering in India, with Red Bull reigning supreme. Since its debut in 2009, Red Bull has maintained its stronghold over the category. Metal beverage cans used to be the preferred packaging choice, especially for premium brands, as they continue to extend their reach through this form of packaging.
Big Splash or Barely a Ripple? Assessing the Impact of Paris 2024 on the Beverages Industry in France
Robert Eveson
How will the Paris 2024 Olympics impact the beverages industry in France? This article examines three main areas in which the Games may affect drinks companies - boosting consumer engagement, shifting perceptions of sustainable packaging, and supporting non-alcoholic beer and lesser known brands.
Fizz with a Buzz: The Rise of Cannabis Drinks in the US
Erwin Henriquez
“Minnesotans live in the future” was the most popular quote in the cannabis industry in 2023 after the state legalised products containing less than 10mg of hemp-derived THC per package to be sold in retail stores across the state. According to industry players and retailers in the state, hemp-derived THC products saw incredible growth and overnight success, with liquor stores reporting that up to 10% of their sales were coming from these types of products in the first couple of months.
Growing Thirst for Hydration Products in Asia Pacific
Nathanael Lim
With global warming and the growing demands of modern life, consumers in Asia Pacific recognise adequate daily hydration as a top health priority. In response, hydration products have grown beyond the traditional categories of packaged water and sports drinks, and have expanded to include sports nutrition and powder concentrates.
The Future of Positive Nutrition and Challenges to Overcome
Carl Quash III
Consumers’ relationship with diets is ever-changing. Now, unprecedented priority is being placed on addressing diet-related human health issues to improve what and how we eat and build a future containing a healthy, productive population. World Nutrition Day is a time to reflect on the greatest challenges that positive nutrition faces and what can be done to overcome them.
Middle East Consumers Choose Drink Brands that Resonate with Their Values
Alexandra Molokova
More Middle Eastern consumers are looking for brands that align with their values, for example local sourcing and sustainability. In an age of social media, consumers are looking beyond pricing when making drink brand choices, and seeking those brands that resonate more with their values.