DrinksFrom coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.
再加上近几年的新国潮、大健康、悦己经济、品质消费等国内热度很高的趋势,都会持续影响酒饮行业。根据欧睿的观察,mindful drinking(有意识饮酒),即在平衡纵酒享乐与健康生活间保持平衡,开始从欧美逐渐渗透进亚洲酒界。在零食界也有类似的趋势,叫 permissible indulgence (可允许的放纵)。酒饮品牌要深入理解大健康趋势下的理性饮酒理念,才能更好地与下一代消费者建立联系。更多关于中国酒业市场的数据与洞察,可戳 Alcoholic Drinks in China 《中国酒精饮料报告》
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