Understand the cultural and socioeconomic influences that shape i...
Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
Depilatories maintained solid current value growth for another consecutive year in South Korea in 2023, although the rate of increase slowed compared with the previous couple of years. Nevertheless, women’s razors and blades continued to see robust…
Fragrances maintained double-digit current value growth in South Korea in 2023, with premium fragrances continuing to overwhelmingly dominate, and also seeing the strongest growth in this year. The super-premium segment in fragrances is primarily…
Hair care saw slow current value growth in South Korea in 2023. Sales and growth in premium hair care in South Korea lagged behind mass, due to the strong presence of mass brands which are effectively positioning themselves in various hair care…
Although growth slowed from the previous year, mass beauty and personal care maintained solid current value growth in South Korea in 2023. Mass colour cosmetics and general purpose body care were amongst the categories that saw healthy growth. Mass…
Men’s grooming maintained solid current value growth in South Korea in 2023. However, sales of premium men’s deodorants and premium men’s hair care products continued to be negligible, primarily because demand remains within the mass segment in these…