Understand the cultural and socioeconomic influences that shape i...
Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
Demand for wearable electronics in Vietnam continues to rise, although retail volume growth is more modest compared to previous years due to slower demand in the affordable to mid-priced segments, as local consumers become increasingly discerning and…
Overall demand for portable players in Vietnam continues to grow, driven by wireless speakers. These devices appeal to young audio enthusiasts who are eager to improve sound quality or upgrade their current models. They are attracted to features such…
Overall demand for smartphones in Vietnam continues to decline following a surge during the pandemic. The fall in sales is being mainly driven by the mid-priced segment, and primarily attributed to reduced demand for phone upgrades and consumers…
Unlike in some markets, demand for in-car entertainment in Vietnam remains positive, although penetration and growth rates are fairly low. The Vietnam Automobile Manufacturers Association reported a 25% decline in new car sales in 2023 compared to…
Demand for imaging devices in Vietnam continues to fall as part of a long-term trend and changes in consumer spending habits affecting sales of non-essential electronics. During 2023-2024, the economic downturn forced many local consumers to…
The demand for new televisions, the leading product category within home video in Vietnam, continues to decline due to economic slowdown and a high penetration rate in the market. Consumers tend to tighten their belts and delay purchasing big-ticket…
Demand for home audio and cinema in Vietnam continues to fall, largely due to the maturity of this category and weakening demand post-pandemic, particularly in major cities. When retailers in major cities such as Hanoi and Ho Chi Minh tend to save…
Demand for headphones in Vietnam continues to rise, primarily driven by TWS earbuds, which has quickly become the dominant format. Pre-pandemic, retail volume sales of wireless headphones dominated, but quickly lost ground due to the preference for…
Retail volume sales of consumer electronics in Vietnam continue to decline, despite the government releasing figures that the country’s economy showed a robust recovery in 2023 with GDP growth of 5.1%, surpassing the global average growth rate of…
Demand for computers and peripherals in Vietnam continues to decline, with this trend particularly strong in desktops and portable computers such as laptops. This is primarily being driven by high penetration levels in the country, and the boost to…