Understand the cultural and socioeconomic influences that shape i...
Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
Home audio and cinema in China is set to experience another year of decline in retail volume and current value terms in 2024, with falling sales across categories. This partly reflects broader economic trends. The global economic slowdown has led to…
Demand for headphones in Vietnam continues to rise, primarily driven by TWS earbuds, which has quickly become the dominant format. Pre-pandemic, retail volume sales of wireless headphones dominated, but quickly lost ground due to the preference for…
True Wireless Stereo (TWS) earbuds in the Philippines has seen consistent volume growth, with a notable rise in the popularity of more affordable alternatives to premium brands. Brands such as Redmi, RealMe, and Moondrop have introduced…
Headphones in Thailand will see positive growth in volume terms in 2024, continuing the trend of the previous year. These audio devices are rapidly becoming an integral part of daily life in the country, which is known for its thriving musical…
Retail volume sales of headphones continued to decline in 2023, despite the increasingly important role they play in consumers’ lives. In addition to providing a high-quality audio experience for music and other forms of entertainment, they can also…
The market for headphones in South Korea will see positive growth in retail volume terms in 2024, in contrast to the declines of the previous two years. TWS earbuds will be the key performance driver, with noise-cancelling features and superior sound…
In Singapore, headphones is expected to experience significant retail volume growth in 2024. True Wireless Stereo (TWS) earbuds has become the frontrunner, offering a wide array of options across various price points. This growth can be attributed to…
In 2024, headphones in Malaysia is projected to see moderate retail volume growth, mainly due to TWS earbuds, but also wireless headbands, as wireless earphones sees a further steep decline. Importantly, the overall growth performance represents an…
Headphones in Japan saw fairly flat sales in 2022, and this is set to continue in 2023. Both in volume and current value terms, these two years are set to see growth or declines of less than 1%. Looking at category performances in volume terms,…
In Indonesia, the demand for headphones has seen a notable increase, driven in large part by the popularity of True Wireless Stereo (TWS) earbuds. Headphones have evolved from being a mere accessory to an integral part of a person’s lifestyle,…