Understand the cultural and socioeconomic influences that shape i...
Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
NRT smoking cessation aids remained one of the smallest categories within consumer health in Thailand in 2023. Consumers are only able to purchase these products from drugstores/parapharmacies or pharmacies, as they have to be dispensed by a…
Herbal/traditional products are popular among Thai consumers, many of whom like to avoid products with synthetic ingredients and instead prefer those with natural elements, with the latter perceived to be safer, healthier, and, more importantly, to…
The eye care market in Thailand experienced significant growth in current value terms in 2023, driven by various factors. One key contributor was a heightened awareness among consumers about the importance of maintaining good eye health, thanks to…
Digestive remedies saw healthy growth in current value terms in 2023. As in the previous year, the return of busier, pre-pandemic lifestyles outside the home helped to trigger demand. This was in marked contrast to 2020 and 2021, when measures…
In 2023, Thailand witnessed a continued strong demand for dietary supplements, reflecting a heightened consumer interest in preventative health. While fears surrounding the COVID-19 pandemic had largely subsided, there remained a key focus on…
Retail sales of dermatological products in Thailand experienced accelerated growth in current value terms in 2023, following the return of consumers to more active lifestyles outside the home. With this increased mobility came a greater risk of…
Cough, cold and allergy (hay fever) remedies continued to enjoy healthy growth in current value terms in 2023. This was driven, to a large extent, by the revival of normal pre-pandemic patterns of behaviour, including the return of Thais to their…
The market for consumer health products in Thailand continued to enjoy healthy growth in current value terms in 2023. This was driven, to a large extent, by the revival of normal pre-pandemic patterns of behaviour, including the return of consumers…
Despite a decline in the number of COVID-19 cases, demand for analgesics continued to grow in 2023. This was partly due to the revival of pre-pandemic behavioural patterns, including the cessation of mask wearing and social distancing, which meant…
The maturity of wound care in India is set to contribute to only low single-digit current value growth in 2023. As a mature category, it has already achieved saturation thanks to established products, preventing higher growth. Saturation also deters…
In India, a significant proportion of the population, particularly those residing in urban areas, find themselves caught in a cycle of unhealthy eating due to busy, sedentary lifestyles, and the prevalence of junk food and less nutritious options in…
Vitamins is set to maintain consistent solid current value growth in India in 2023. The pandemic accelerated the growth of vitamins in India, as consumers began to better understand the importance of health and wellness. This trend has continued, and…
Sports nutrition is a rapidly evolving category in the consumer health industry in India, and is set to see a double-digit growth rate in 2023, owing to the increasing health and wellness trend. There is growing awareness of the importance of a…
Parents are becoming more concerned about ensuring their children’s optimum nutrition, mainly when dealing with children aged 5-10 years, who can be very selective about their food choices. This concern is even more prevalent in urban areas, where…
The health and wellness trend has become a powerful catalyst for growth in NRT smoking cessation aids in India. It has heightened awareness of the numerous health risks associated with smoking, including lung cancer, cardiovascular diseases, and…
The most remarkable surge in growth in 2023 is expected to be seen by herbal/traditional dietary supplements, which as the largest category, is also expected to drive growth in overall herbal/traditional products. Nevertheless, herbal claims have…
Eye-related issues, such as dry eyes, are predominantly prevalent in urban areas, due to the harsh environmental conditions and prolonged digital exposure. According to Euromonitor’s Economies and Consumers data, only 36% of the population in India…
Digestive remedies is set to see single-digit current value growth in 2023, primarily driven by the increasing trend of people eating at restaurants more frequently. This shift can be attributed to fast-paced urban lifestyles, which often leave…
Dietary supplements has been experiencing significant growth in India, primarily owing to the growing challenge of maintaining a balanced diet in the face of increasingly hectic and sedentary lifestyles. As the pace of life accelerates and work…
The above-average, high single-digit current value growth expected in topical germicidals/antiseptics in 2023 is also driving growth within overall dermatologicals in India, as this is the largest category. This surge in sales has been driven by…