Understand the cultural and socioeconomic influences that shape i...
Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
Direct selling companies in Taiwan are undergoing a significant transformation as they adapt to the evolving retail landscape, with a notable trend being the embrace of digital transformation. Recognising the increasing prominence of e-commerce and…
Direct selling saw little movement in its value sales in current terms in South Korea in 2023, with just a slight decline seen. In April 2023, a legal shift unfolded, permitting sponsored direct sellers to engage in non-face-to-face transactions…
2022 was a strong growth year for direct selling in Singapore, due to the resumption of events and pre-pandemic lifestyles, which made it easier for sales agents to conduct outreach and engagement activities. While the channel recorded a marginal…
Despite growing consumer awareness and the presence of questionable brands and products in the direct selling channel, the channel continues to remain relevant, particularly in rural areas where malls and shopping centres are fewer in number. In…
Direct selling in Malaysia showed resilience during the pandemic, particularly in the case of companies specialising in health and wellness products. Seeking ways to stay healthy, local consumers increasingly turned to health supplements and…
Direct selling registered constant value growth in 2022, in spite of high inflation, which was mainly caused by the war in Ukraine. With concerns surrounding COVID-19 putting a spotlight on the concept of preventive health, many Kazakhstanis have…
Direct selling continues to face headwinds due to the ageing of the customer base, and the loss of recruitment opportunities due to changes in social behaviour since the pandemic. On the other hand, some players saw rising sales in 2023, as society…
Direct selling saw a marked fall in sales in current value terms in Indonesia in 2023. The channel generally struggled during the review period, having been heavily impacted by the COVID-19 crisis. Direct selling was not viable at the height of the…
Direct selling saw solid current value growth in India in 2023, although the rate of increase slowed compared with the previous year, returning to growth similar rates to those seen pre-pandemic. Nevertheless, this was impressive, considering the…
Direct selling returned to growth in current value terms in Hong Kong in 2023. However, during the pandemic the channel saw little disruption compared with many others in retail, holding up relatively well, with only minor declines. Social media…