Understand the cultural and socioeconomic influences that shape i...
Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
Bath and shower saw rising volume and current value sales in Thailand in 2023. Brands active in the category have sharpened their focus on innovations designed to help them rebrand, so that they can differentiate themselves and refresh their…
In 2023, beauty and personal care in Thailand saw demand from local consumers reflect greater sophistication in taste and preferences. While Thais developed a heightened level of concern for health and hygiene when the COVID-19 pandemic was at its…
The upturn in demand for colour cosmetics witnessed in 2022 as a result of the relaxation of COVID-19 restrictions continued apace in Thailand in 2023, when an almost complete return to school/work, social and travel norms triggered a massive growth…
Deodorants in Thailand witnessed steady and strong growth 2023, in terms of both volume and current value sales. This was largely due to the continued post-pandemic return to pre-pandemic patterns and habits, with local consumers once again becoming…
Depilatories in Thailand saw robust growth in 2023, with both volume and current value sales posting strong and steady rises. Growth was supported by fully resumed out-of-home work, study and activities, with Thais back to socialising and playing…
In 2023 growth in fragrances in Thailand was supported by the continued return to pre-pandemic lifestyles in terms of work, study and socialising outside the home. This increased interaction with others helped to push demand for fragrances in both…
Hair care in Thailand enjoyed strong growth in both volume and current value terms in 2023, thanks in large part to the enjoyment and interest Thai consumers have in pampering and styling their hair. Local consumers tend to have sophisticated at-home…
Glass jars, which are mainly used in instant coffee, continued to be the main pack type in the Hong Kong hot drinks market in 2023. They were also recording increasing packaging unit volumes in 2023, as were other widely used pack types, such as…
Flexible aluminium/plastic remains the most widely used pack type in hot drinks in India, mainly because of Its role in the packaging of tea, which dominates volume sales in hot drinks. Flexible aluminium/plastic has superior barrier properties that…
Flexible packaging continues to dominate the packaging unit volumes used in hot drinks in Indonesia, which is expected to remain the case over the forecast period. Flexible aluminium/plastic is the main pack type, followed by flexible plastic. Both…
Even though fresh ground coffee has been recording declining sales in the last two years, folding cartons have been growing in popularity as a pack type in this category, registering increasing packaging unit volumes and gaining share. Folding…
In 2023, Starbucks launched its instant coffee mixes, such as the Starbucks VIA Spring Blend, featuring small portions packaged in flexible paper pouches and flexible paper sachets of 12 sticks in a multipack. This move towards smaller portions and…
Flexible aluminium/plastic is the main type of packaging used in hot drinks in Thailand due to its wide availability, cost-effectiveness and excellent barrier properties. It is readily available in Thailand, with a well-established supply chain, and…
Instant coffee is the biggest category in the country’s hot drinks industry as the Philippines has a long history of coffee production and it is the culturally preferred drink of the masses. Flexible aluminium/plastic is the cheapest option for the…
Mass beauty and personal care in Thailand recorded strong double-digit growth in 2023 in current value terms, with rises seen across all segments. Modern consumers are becoming more careful in choosing skin care products in line with health and…
2023 saw more Thai male consumers actively seeking out for-men products and putting more time into researching ingredients and benefits. Brands responded by striving to extend their portfolios to include male-specific variants as local men demanded…
Oral care in Thailand benefitted from improved consumer awareness in 2023. As was the case in other beauty and personal care categories, oral care also enjoyed new product innovation, primarily in toothpaste where local consumers are shifting towards…
In 2023, premium beauty and personal care in Thailand rose with double-digit growth rate in current value terms as local consumers continued to invest in their personal self-care routines. Mid-to-high- income consumers tend to allocate their beauty…
In 2023 skin care in Thailand remained focused on the skinimalism trend, whereby the aim is to use relatively few steps in short but efficient skin care routines. The most important steps for Thai consumers are those centred on cleansing,…
In Hong Kong, PET bottles remained the dominant pack type in the soft drinks market, with positive growth seen in 2023 and further increases expected in terms of packaging unit volumes over the forecast period. The popularity of PET bottles can be…