Understand the cultural and socioeconomic influences that shape i...
Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.
Historically, gum experienced long-term stagnation or decline, with even more significant falls in sales seen during the COVID-19 pandemic. However, sales of gum in South Korea saw a resurgence in 2023 following the end of the pandemic, and growth is…
In spite of continuing high inflation, gum in Pakistan is expected to register healthy constant value and volume growth. A stabilising economy is expected to boost consumer confidence. In addition, continuing population growth also supports increased…
The market for gum in Malaysia is expected to decline in retail volume terms in 2024, continuing the trend of the previous year. One key contributing factor is the high cost of living, thanks to ongoing pressures, which has dampened consumers'…
Gum is showing positive dynamics in Kazakhstan in 2024, supported by consumers’ out-of-home lifestyles following the past era of the pandemic. Indeed, gum saw a resurgence after the lockdowns ended and consumers returned to their work lives and…
Gum in Japan is set to see a second year of slight retail volume growth and stronger current value growth in 2024, in a rebound after a period of decline in volume terms. At the beginning of the COVID-19 outbreak, chewing gum (the dominant category)…
Distribution channels play a crucial role in sales of gum, ensuring on-the-go and impulse purchase accessibility for consumers. Supermarkets and hypermarkets have long been the primary sales points for gum, offering a wide variety of options for…
The demand for gum, namely chewing gum and bubble gum, remains relatively muted in 2023. A large proportion of gum purchases are impulse in nature and low-ticket price purchases. Most purchases of gum tend to be made from small local grocers, and are…
Chewing gum in Hong Kong has demonstrated resilience since the pandemic, with value sales stabilising and exhibiting low, yet positive, growth. While consumer demand for gum remained solid throughout the recovery phase as face-to-face social…
After a year of strong retail current value decline in 2022, gum in China returned to growth in 2023, and recovery is expected to continue in 2024. Both chewing gum and bubble gum saw the same trend of decline followed by rebound. However, the upward…
Retail volume and current value growth rates for gum in Azerbaijan in 2024 are set to be weaker than those recorded in 2023. The slowdown is mainly explained by ongoing inflationary pressures, which are driving up unit prices and making consumers…