Asia Pacific

Mobile phones in Malaysia benefits from the development of the 5G network in the market. Government initiatives aimed at encouraging the widespread adoption of 5G have incorporated Rahmah smartphone packages. As of 31 December 2023, Malaysia’s 5G…

A truth in smartphones is that it is a scale business. The larger the volume produced, the better the cost, because it is easier to receive volume discounts from device makers. Large global players such as Apple, Samsung, and Xiaomi enjoy this…

In 2024, mobile phones in Indonesia saw a modest recovery in both current value and volume sales, rebounding well from the decline in the previous year. This growth can be attributed to a noticeable shift in consumer preferences towards more…

In 2023, the mobile phones category in India witnessed decline in retail volume terms, due to lower demand for feature phones that face fierce competition from smartphones. Limited innovation and unfavourable macroeconomic conditions have also…

Demand for smartphones in Hong Kong was already declining prior to the pandemic, due to saturation in the local market with over a 100% penetration rate. However, as a result of the pandemic, the declines were exacerbated by supply chain challenges…