Asia Pacific

Headphones in Japan saw fairly flat sales in 2022, and this is set to continue in 2023. Both in volume and current value terms, these two years are set to see growth or declines of less than 1%. Looking at category performances in volume terms,…

In Indonesia, the demand for headphones has seen a notable increase, driven in large part by the popularity of True Wireless Stereo (TWS) earbuds. Headphones have evolved from being a mere accessory to an integral part of a person’s lifestyle,…

After seeing tremendous growth in the past two years, TWS witnessed a slowdown in 2023 in retail volume and current value terms. TWS earbuds have surged in popularity in recent years as consumer prefer the absence of wires (allowing for greater…

Demand for headphones in Hong Kong continues to rise, mainly driven by the ongoing popularity of TWS earbuds, with the latter format dominating sales. Local consumers can choose from a wide range of TWS earbuds with different prices to suit their…

The overall volume performance of headphones in China is expected to remain robust in 2024, with strong single-digit retail volume growth, although with falling unit prices retail current value sales are set to see a negligible decline. Certainly,…