Azerbaijan

Oral care was the strongest performer in terms of value and volume growth among beauty and personal care products in Azerbaijan in 2023. The essentialness of oral care supported growth, with toothpaste in particular performing strongly. Within…

Men’s grooming registered moderate constant value and volume growth in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. In addition, any supply disruptions caused by the war in Ukraine were…

Mass beauty and personal care still accounted for significantly more value sales than premium in Azerbaijan in 2023. However, its current value growth was lower. That being said, there was growth. Mass beauty and personal products are continually…

Hair care in Azerbaijan registered both healthy constant value and volume growth in 2023. Inflation eased, especially at the end of the year, and this supported volume sales. In addition, supply issues arising from the war in Ukraine were resolved…

Fragrances in Azerbaijan registered both healthy constant value and volume growth in 2023. Inflation eased, especially at the end of the year, and this supported volume sales. In addition, supply issues arising from the war in Ukraine were resolved…

Depilatories in Azerbaijan registered modest constant value and volume growth, partly supported by continuing population growth. Inflation eased, particularly at the end of 2023, and this also supported volume growth. Also, any supply problems as a…

Deodorants in Azerbaijan registered modest constant value and volume growth, partly supported by continuing population growth. Inflation eased, particularly at the end of 2023, and this also supported volume growth. In addition, a hot summer also…

Colour cosmetics in Azerbaijan registered healthy constant value and moderate volume growth, as supply disruption caused by the war in Ukraine were for the most part ironed out. Also, inflation eased, particularly later the year. That being said,…

Performance was positive for beauty and personal care in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. As such, beauty and personal care registered both moderate constant value and volume…

Bath and shower registered moderate constant value and volume growth in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. In addition, any supply disruptions caused by the war in Ukraine were…

Baby and child-specific products registered moderate constant value and volume growth in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. In addition, any supply disruptions caused by the war…

Azerbaijan’s population is set to expand between 2021 and 2040, driven by positive rates of natural change, while net migration remains flat. Ageing will continue as the 65+ population grows, impacting consumer trends and spending habits.…

Wipes in Azerbaijan was seeing moderate sales in 2023, with shrinkflation trends noted as players aim to protect their margins against cost hikes. In this way, players are able to avoid steep price increases and, instead, keep prices the same whilst…

Sales in tissue and hygiene in Azerbaijan continued to be influenced by inflationary pressures in 2023, although inflation levels have started to slow compared to the previous year. However, costs still remain high for manufacturers, and consumers…

In a cross-category trend, inflation was creating sales patterns in retail tissue in Azerbaijan in 2023. Despite the inflationary pressures starting to slow down in 2023, there has been a lot of disruption with supply chains (connected to the ongoing…

Retail adult incontinence showed robust value growth in Azerbaijan in 2023, with volume sales also being supported – albeit at slower growth rates. In a cross-category trend, value sales in adult incontinence continue to be supported by price hikes…

Nappies/diapers/pants in Azerbaijan continued to be somewhat affected by inflationary pressures in 2023, despite the growth rates of inflation slowing down. Notably, manufacturers of diapers have seen hikes in the costs of raw materials (Azerbaijan…

Menstrual care was seeing robust growth in 2023 in Azerbaijan, albeit at lower growth rates in value than witnessed in 2022, due to inflationary pressures starting to stabilise. Notably, with the stabilisation of inflation rates, this means unit…

Away-from-home tissue and hygiene in Azerbaijan saw positive indicators in both value and volume terms, with sales supported by consumers return to out-of-home lifestyles, including tourism and hospitality – being areas where away-from-home tissue is…

Toilet care registered both healthy constant value and volume growth in 2023. Toilet liquids/foam continued to account for most value sales and also registered the highest current value growth. Rim liquids also accounted for significant value sales,…