Azerbaijan

Hot drinks sales in Azerbaijan are heavily influenced by the tea category, which is the most popular hot drink. Loose black tea is the primary choice of tea among locals and continues to show robust volume growth despite the maturity of this…

In 2023, the growth of energy drinks continues, albeit at a somewhat slower pace. The driving factor behind this steady performance is the growing interest from young consumers, who view these drinks as a vital part of their active lifestyles.…

In Azerbaijan, concentrates are not widely favoured and sales fell into decline in 2023. Elderly individuals are the primary consumers of powdered concentrates, which bring nostalgia as they take many back to earlier times, especially Kisel that is…

Coffee continued to witness positive development in 2023, both in volume and value total terms, with all subcategories showing positive dynamics in volume terms. In tandem with the rising coffee culture in Azerbaijan, consumption was boosted by a…

Carbonates is the most popular soft drink in Azerbaijan, with consumption rising in tandem with population growth and urbanization in the country. Cola carbonates comprises over 60% of retail volume sales and yet continues to enjoy strong growth in…

Bottled water witnessed robust retail volume growth in 2023, driven primarily by the health and wellness trend and the growing culture of water consumption in Azerbaijan. Brand and experiential marketing are used to build a positive image and engage…

Staple foods is expected to register healthy current value in 2023, despite continuing economic uncertainty because of Russia’s invasion of Ukraine, supply chain disruptions, the rise in inflation and tightening monetary policy. While inflation is…

Overall, rice, pasta and noodles is expected to register moderate constant value and volume growth. Rice continues to account for most volume sales and it is a key ingredient in local dishes. Pasta registers lower volume growth in 2023 than rice, as…

While current value sales are expected to increase, constant value sales are expected to fall. Rising costs hit profitability, as inflation is still an issue, though the rises in prices is easing. That being said, volume sales are expected to…

Shelf stable continues to account for most volume sales, in particular shelf stable vegetables, as shelf stable fruits are more expensive and also consumers consider them to much higher in sugar than fresh fruit. A product that is seeing health…