Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Azerbaijan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Direct selling saw sales boosted during the pandemic, and the impact has persisted post-pandemic, with growth accelerating again in 2022 after a slowdown in 2021 The channel remains far from saturation or maturity. The key factors driving the…
Modern grocery retailers continued to outperform traditional retailers in terms of growth in Azerbaijan in 2022, gaining value share in a trend that is set to persist. This expansion is supported by ongoing urbanisation and investment in the…
2022 saw the fuller return of consumers to offline shopping in Azerbaijan. Following two years of the COVID-19 pandemic and its related lockdowns and restrictions, local consumers prioritised store-based outlets in 2022, and visited shopping malls…
In 2022 e-commerce penetration in Azerbaijan remained low though the channel continued to enjoy rapid and robust growth, gaining significant value share. Some consumers switched to purchasing groceries via e-commerce during the pandemic. However,…
Following the adverse impact of the COVID-19 pandemic that caused oil prices to collapse in 2020 and annual real GDP to contract by 4.2% in 2020, the Azerbaijani economy rebounded strongly and grew by 5.6% in annual real terms in 2021. This is partly…
The year 2022 saw significant price increases in baby food leading to a dynamic rise in current value sales, although demand was hampered as a result. As the inflation rate slows somewhat in 2023, current value growth has also abated, although…
Butter and spreads are seeing retail prices fall in 2023, following a period of dynamic price increases in 2022. Current value sales have been pushed into decline as the inflation rate slowed in Azerbaijan and logistical supply chains were adjusted…
Retail price inflation slowed down in 2023 and this had a positive effect on the cheese category, with retail volume sales rising at a steady pace. Still, the cheese category remains import-dependent, a factor that also influences pricing. The war in…
Dairy products and alternatives are witnessing significant growth in current value terms, due to inflation and higher production costs, which is placing upward pressure on retail prices. Consumer price sensitivity remains strong with a high…
Price growth in drinking milk is stabilizing in 2023 following the rapid increase in prices of drinking milk products. Still, milk is a staple product in the country and consumption therefore remains on an even keel, even in periods of high…
Retail prices for other dairy products have moderated in 2023 after the sharp hikes seen in 2022. Current value sales remain positive for most essential other dairy products, including cream and fromage frais. The latter is by far the most popular…
The yoghurt category is facing another year of muted volume growth in 2023 in the face of higher retail prices. Azerbaijan is heavily dependent on food imports both from Russia and Ukraine and trade flows remain disrupted. Inflation also remains…
Azerbaijan’s authoritarian tendencies undermine democracy, whilst tensions with neighbours are increasing. Maintenance in the oil sector adversely affected the economy and the sector’s dominance continues to result in limited export diversification.…
In 2023, the COVID-19 pandemic has lost some of its disruptive potency; however, analgesic sales in Azerbaijan are ticking upwards in value terms (with the exception of adult aspirin). Value sales are being pushed by Azerbaijan's reliance on imports,…
Consumer health in Azerbaijan is seeing something of a resurgence in 2023. New entrants are livening up the marketplace, and fresh medications are making their mark. The once-stringent Tariff Regulatory Authority has taken a step back, loosening the…
As COVID-19 restrictions lift and society returns to face-to-face interaction, the regular seasonal sicknesses —colds and flus—are making their own return to Azerbaijan. More social mingling means not just handshakes and hugs on the rise; sniffling…
Dermatologicals in Azerbaijan is recording an upward trajectory in 2023 but at a pace that could generously be called moderate, and notably slower in terms of volume sales compared to 2022. When it comes to dermatologicals, local consumer education…
In dietary supplements in Azerbaijan, sales are seeing positive though slowed volume sale growth in 2023, buoyed by fierce competition among market players. However, there is a regulatory hurdle that is curbing growth potential, in that the…
Growth for digestive remedies in Azerbaijan is slow and steady in 2023. With the lifting of pandemic-related restrictions, there was a brief shot of adrenaline as people returned to the office and resumed their social lives. However, any expectation…
The herbal/traditional cough, cold and allergy (hay fever) remedies product area has been putting up strong volume growth numbers in Azerbaijan during 2023. Rises are largely a result of the parental pursuit for safer, healthful alternatives -…
Paediatric consumer health is on the upswing in Azerbaijan in 2023. In a post-pandemic era, parents s are once again comfortable letting their children roam free — from the playgrounds to the classrooms. More social interaction, however, increases…
Within Azerbaijan’s sports nutrition category, prices are climbing yet the sales shows robust vitality. Price hikes are in response to tangible macroeconomic factors such as the inflationary dynamics domestically and the economic ramifications of the…
Even though Azerbaijan enjoys abundant sunlight, Vitamin D sales are doing particularly well in 2023, with the market for vitamins more generally showing strong resilience. The trend is set to become entrenched, with the COVID-19 pandemic having…
Weight management and wellbeing in Azerbaijan is suffering in terms of volume sales in 2023, with only slimming teas seeing (slowed) positive growth. Weight loss supplements in particular is suffering. A decline in purchasing power, coupled with…
Price reigns supreme in sales of wound care in Azerbaijan in 2023. While growth in current value terms remains solid, retail volume sales continue to fall – in 2023, at a significantly faster rate than was seen in 2022. The main reason for this is…
Cooking ingredients and meals is witnessing greater stability in 2023 following the price shocks of 2022, which created much upheaval for the category. There was a significant increase in prices across the cooking ingredients and meals category in…
In 2023, sunflower oil is witnessing moderate growth in retail volume terms compared to 2022 as unit prices fall. By some distance, it is the largest type of edible oil and is traditionally the cheapest oil per unit in Azerbaijan. The decrease in…
In 2023, the ready meals category is showing growth in both retail volume and current value terms, mirroring the trends seen in the broader meals and soups category. Demand patterns are returning to normal cycles as employees embrace everyday life…
Following the sharp price rises seen in 2022, retail prices of sauces, dips and condiments moderated in 2023 due to a slowdown in general inflation. Overall, ketchup remains in higher demand than mayonnaise in 2023, with retail volume sales rising at…
Retail volume growth has picked up in jams and preserves, aided by the slowdown in retail price inflation in 2023. In 2022, there was a significant price jump in this category due to the rising cost of sugar, fruits and berries. The most popular…
While current value sales are expected to increase, constant value sales are expected to fall. Rising costs hit profitability, as inflation is still an issue, though the rises in prices is easing. That being said, volume sales are expected to…
Breakfast cereal is expected to register moderate constant value and also volume growth. Breakfast cereal is still an immature product, with relatively low value sales, and as such has plenty of room for growth. Locals traditionally eat bread, with…
Shelf stable continues to account for most volume sales, in particular shelf stable vegetables, as shelf stable fruits are more expensive and also consumers consider them to much higher in sugar than fresh fruit. A product that is seeing health…
While current value sales are expected to increase, constant value sales are expected to fall. Rising costs hit profitability, as inflation is still an issue, though the rises in prices is easing. That being said, volume sales are expected to…
Overall, rice, pasta and noodles is expected to register moderate constant value and volume growth. Rice continues to account for most volume sales and it is a key ingredient in local dishes. Pasta registers lower volume growth in 2023 than rice, as…
Staple foods is expected to register healthy current value in 2023, despite continuing economic uncertainty because of Russia’s invasion of Ukraine, supply chain disruptions, the rise in inflation and tightening monetary policy. While inflation is…
Bottled water witnessed robust retail volume growth in 2023, driven primarily by the health and wellness trend and the growing culture of water consumption in Azerbaijan. Brand and experiential marketing are used to build a positive image and engage…
Carbonates is the most popular soft drink in Azerbaijan, with consumption rising in tandem with population growth and urbanization in the country. Cola carbonates comprises over 60% of retail volume sales and yet continues to enjoy strong growth in…
Coffee continued to witness positive development in 2023, both in volume and value total terms, with all subcategories showing positive dynamics in volume terms. In tandem with the rising coffee culture in Azerbaijan, consumption was boosted by a…
In Azerbaijan, concentrates are not widely favoured and sales fell into decline in 2023. Elderly individuals are the primary consumers of powdered concentrates, which bring nostalgia as they take many back to earlier times, especially Kisel that is…
In 2023, the growth of energy drinks continues, albeit at a somewhat slower pace. The driving factor behind this steady performance is the growing interest from young consumers, who view these drinks as a vital part of their active lifestyles.…
Hot drinks sales in Azerbaijan are heavily influenced by the tea category, which is the most popular hot drink. Loose black tea is the primary choice of tea among locals and continues to show robust volume growth despite the maturity of this…
In 2023, the juice category continues to witness very low growth in retail volume terms, although the slowdown in unit price growth has been a positive trend. By contrast, on-trade juice volume sales are enjoying double-digit growth as the channel…
In 2023, other hot drinks is expected to post a flat performance in retail volume terms. With inflation falling, there has been a slight decrease in unit price growth compared to 2022. Overall, there were no other significant changes in the category…
RTD coffee is developing at a significant pace in Azerbaijan, but remains a very small category in 2023. Growth momentum can be attributed to the fast developing coffee-drinking culture in Azerbaijan and the relatively low per capita consumption of…
RTD tea in Azerbaijan posted another year of strong growth, both in retail volume and current value terms in 2023. As a beverage, tea enjoys widespread popularity in Azerbaijan, however per capita consumption of RTD Tea lags behind that of other…
In 2023, soft drinks posted robust volume growth in both retail and the on-trade. Per capita consumption is rising due to population growth, the development of the modern trade and improvements in distribution. Carbonates continues to be the largest…
Tea is an important part of daily life in Azerbaijan, where it is offered as a gesture of hospitality and forms a key part of its culture. Retail volume sales remain steady in 2023, despite the high levels of inflation still impacting the country,…
Air care registered a marginal fall in constant value sales, as well as a fall in volume sales in 2023. With inflation still being high, especially earlier in the year, and continued economic uncertainty due to the war in nearby Ukraine, consumer…
While bleach registered double-digit current value growth, constant value growth was minimal, as was volume growth. The increasing array of other effective cleaning products dampened volume sales of bleach. In addition, consumers are increasingly…