Azerbaijan

Within Azerbaijan’s sports nutrition category, prices are climbing yet the sales shows robust vitality. Price hikes are in response to tangible macroeconomic factors such as the inflationary dynamics domestically and the economic ramifications of the…

Even though Azerbaijan enjoys abundant sunlight, Vitamin D sales are doing particularly well in 2023, with the market for vitamins more generally showing strong resilience. The trend is set to become entrenched, with the COVID-19 pandemic having…

Weight management and wellbeing in Azerbaijan is suffering in terms of volume sales in 2023, with only slimming teas seeing (slowed) positive growth. Weight loss supplements in particular is suffering. A decline in purchasing power, coupled with…

Price reigns supreme in sales of wound care in Azerbaijan in 2023. While growth in current value terms remains solid, retail volume sales continue to fall – in 2023, at a significantly faster rate than was seen in 2022. The main reason for this is…

Cooking ingredients and meals is witnessing greater stability in 2023 following the price shocks of 2022, which created much upheaval for the category. There was a significant increase in prices across the cooking ingredients and meals category in…

In 2023, sunflower oil is witnessing moderate growth in retail volume terms compared to 2022 as unit prices fall. By some distance, it is the largest type of edible oil and is traditionally the cheapest oil per unit in Azerbaijan. The decrease in…

In 2023, the ready meals category is showing growth in both retail volume and current value terms, mirroring the trends seen in the broader meals and soups category. Demand patterns are returning to normal cycles as employees embrace everyday life…

Following the sharp price rises seen in 2022, retail prices of sauces, dips and condiments moderated in 2023 due to a slowdown in general inflation. Overall, ketchup remains in higher demand than mayonnaise in 2023, with retail volume sales rising at…

Retail volume growth has picked up in jams and preserves, aided by the slowdown in retail price inflation in 2023. In 2022, there was a significant price jump in this category due to the rising cost of sugar, fruits and berries. The most popular…

While current value sales are expected to increase, constant value sales are expected to fall. Rising costs hit profitability, as inflation is still an issue, though the rises in prices is easing. That being said, volume sales are expected to…

Breakfast cereal is expected to register moderate constant value and also volume growth. Breakfast cereal is still an immature product, with relatively low value sales, and as such has plenty of room for growth. Locals traditionally eat bread, with…

Shelf stable continues to account for most volume sales, in particular shelf stable vegetables, as shelf stable fruits are more expensive and also consumers consider them to much higher in sugar than fresh fruit. A product that is seeing health…

While current value sales are expected to increase, constant value sales are expected to fall. Rising costs hit profitability, as inflation is still an issue, though the rises in prices is easing. That being said, volume sales are expected to…

Overall, rice, pasta and noodles is expected to register moderate constant value and volume growth. Rice continues to account for most volume sales and it is a key ingredient in local dishes. Pasta registers lower volume growth in 2023 than rice, as…

Staple foods is expected to register healthy current value in 2023, despite continuing economic uncertainty because of Russia’s invasion of Ukraine, supply chain disruptions, the rise in inflation and tightening monetary policy. While inflation is…

Bottled water witnessed robust retail volume growth in 2023, driven primarily by the health and wellness trend and the growing culture of water consumption in Azerbaijan. Brand and experiential marketing are used to build a positive image and engage…

Carbonates is the most popular soft drink in Azerbaijan, with consumption rising in tandem with population growth and urbanization in the country. Cola carbonates comprises over 60% of retail volume sales and yet continues to enjoy strong growth in…

Coffee continued to witness positive development in 2023, both in volume and value total terms, with all subcategories showing positive dynamics in volume terms. In tandem with the rising coffee culture in Azerbaijan, consumption was boosted by a…

In Azerbaijan, concentrates are not widely favoured and sales fell into decline in 2023. Elderly individuals are the primary consumers of powdered concentrates, which bring nostalgia as they take many back to earlier times, especially Kisel that is…

In 2023, the growth of energy drinks continues, albeit at a somewhat slower pace. The driving factor behind this steady performance is the growing interest from young consumers, who view these drinks as a vital part of their active lifestyles.…