Azerbaijan

In 2023, other hot drinks is expected to post a flat performance in retail volume terms. With inflation falling, there has been a slight decrease in unit price growth compared to 2022. Overall, there were no other significant changes in the category…

Retail prices for other dairy products have moderated in 2023 after the sharp hikes seen in 2022. Current value sales remain positive for most essential other dairy products, including cream and fromage frais. The latter is by far the most popular…

Oral care was the strongest performer in terms of value and volume growth among beauty and personal care products in Azerbaijan in 2023. The essentialness of oral care supported growth, with toothpaste in particular performing strongly. Within…

2022 saw the fuller return of consumers to offline shopping in Azerbaijan. Following two years of the COVID-19 pandemic and its related lockdowns and restrictions, local consumers prioritised store-based outlets in 2022, and visited shopping malls…

It is important to understand how urbanisation is being driven in emerging markets, and how new suburban developments are occurring in developed markets, what changes in household types and sizes will occur, and how the modern home will evolve,…

Nappies/diapers/pants in Azerbaijan continued to be somewhat affected by inflationary pressures in 2023, despite the growth rates of inflation slowing down. Notably, manufacturers of diapers have seen hikes in the costs of raw materials (Azerbaijan…

Menstrual care was seeing robust growth in 2023 in Azerbaijan, albeit at lower growth rates in value than witnessed in 2022, due to inflationary pressures starting to stabilise. Notably, with the stabilisation of inflation rates, this means unit…

Men’s grooming registered moderate constant value and volume growth in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. In addition, any supply disruptions caused by the war in Ukraine were…

In 2023, the ready meals category is showing growth in both retail volume and current value terms, mirroring the trends seen in the broader meals and soups category. Demand patterns are returning to normal cycles as employees embrace everyday life…

Mass beauty and personal care still accounted for significantly more value sales than premium in Azerbaijan in 2023. However, its current value growth was lower. That being said, there was growth. Mass beauty and personal products are continually…