Azerbaijan

With inflation still being high, especially earlier in the year, laundry only registered muted constant value growth, with volume sales falling, as continuing rising prices led consumers to cut back. Consumers in particular cut back on the…

In 2023, the juice category continues to witness very low growth in retail volume terms, although the slowdown in unit price growth has been a positive trend. By contrast, on-trade juice volume sales are enjoying double-digit growth as the channel…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

With a reduction in the rate of inflation helping to boost confidence and disposable incomes among the population, ice cream in Azerbaijan is poised to record an improved result in retail volume growth terms in 2024. Conversely, the easing of pricing…

The number of households is set to increase moderately, while the average household size will shrink in Azerbaijan over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast…

Hot drinks sales in Azerbaijan are heavily influenced by the tea category, which is the most popular hot drink. Loose black tea is the primary choice of tea among locals and continues to show robust volume growth despite the maturity of this…

Home insecticides performed badly in 2023, with both value and volume sales falling. Home insecticides are very dependent on the weather conditions in the country, and is, therefore, very seasonal. With the summer of 2023 not being as hot as the…

While home care registered moderate current value growth in 2023, constant growth was much more moderate, with volume sales actually falling. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, continuing supply chain…

The herbal/traditional cough, cold and allergy (hay fever) remedies product area has been putting up strong volume growth numbers in Azerbaijan during 2023. Rises are largely a result of the parental pursuit for safer, healthful alternatives -…

Hair care in Azerbaijan registered both healthy constant value and volume growth in 2023. Inflation eased, especially at the end of the year, and this supported volume sales. In addition, supply issues arising from the war in Ukraine were resolved…