The outlook for baby and child-specific products in Indonesia will remain positive during the forecast period, with an expected accelerated rate of growth in constant value (2023 prices) terms. This will occur despite the slowing national birth rate, as more young women choose to delay marriage and pregnancy in order to complete their education.
It is important to note that many people in Indonesia, especially in rural areas, have limited access to education and healthcare are therefore still at risk of selecting unsafe products for their children. In these areas, well-known brands are not always the first choice for parents, and as such, products with potentially dangerous ingredients circulate freely in the market.
Continuing with the trend seen in 2023, there will be a growing preference for more natural and organic products among Indonesian consumers. Brands offering formulations made with herbal ingredients, such as botanical extracts, will gain popularity, as consumers become more conscious of the ingredients they use on their babies’ delicate skin.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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