Baby and Child-specific Products

In 2023, baby and child-specific products in Australia experienced a further increase in value sales growth. Among these products, baby and child-specific sun care stood out with remarkable value growth. This surge can be attributed to Australian…

Baby and child-specific products in Kazakhstan is experiencing a surge in 2023, driven by a confluence of factors. A rise in the national birth rate is fuelling strong growth in sales volume. Coupled with this demographic shift is a growing awareness…

In 2023, prices of baby and child-specific products inevitably saw a significant price hike from manufacturers and retailers alike as Hungary continued to suffer from elevated inflation. As disposable income was squeezed a significant number of…

2023 saw a notable increase in retail current value sales of baby and child-specific products in Brazil, reflecting the broader growth of the beauty and personal care industry. While 2022 was marked by significant growth in essential care categories…

In 2023, a notable development in Tunisia was the entry of domestic brands into baby and child-specific sun care. Following the successful debut of the first Tunisian brand, Narcisse, there was a marked increase in new domestic entrants such as…

Baby and child-specific products saw current value growth in Morocco in 2023. However, the category’s performance was dampened by the contraction of the end consumer base for these products. The number of babies being born in Morocco continues to…

Falling birth rates continued to hamper baby and child-specific products in Slovenia where young families are postponing having children. Women are increasingly focusing on their careers instead of having children, with the weaker economy also…

In Latvia, baby and child-specific products is a relatively small category in beauty and personal care. In 2023, retail volume sales declined due to further cutbacks together with the pressure of lower birth rates. Whilst lower inflation provided…

Overall, baby and child-specific products saw current value growth in Israel in 2023. As local consumers become more aware of the potential negative impacts of over-exposure to the sun on skin health, the demand for sun protection products continues…

Baby and child-specific products turned in a positive performance in Vietnam in 2023, despite potentially challenging demographic trends. The country’s birth rate has been falling in recent years, with the Department of Population reporting an…

Baby and child-specific products performed solidly in 2023, with total volume and current value sales increasing at robust rates and all categories registering positive results in both respects. Buoyant demand was underpinned by relatively high birth…

Despite a declining birth rate in China impacting the overall market for baby-related products, in 2023 baby and child-specific products exhibited recovery from its 2022 current value decline. This resilience can be attributed to its comparatively…

Baby and child-specific products in Belgium benefitted somewhat from the spike in birth rates during the COVID-19 pandemic years, which resulted in a broader consumer base for manufacturers to target. On the negative side, retail price inflation has…

Baby and child-specific products in Austria witnessed a slight uplift in volume growth during 2023, although demand remained hampered by rising prices. Inflation remained stubbornly high in 2023 pushing up the overall cost of living. Current value…

Baby and child-specific products in Lithuania recorded positive retail value growth in 2023, with positive retail volume growth in most areas, particularly sun care and hair care. The category has a very concrete consumer base, and when it comes to…

2023 saw significant growth in sales of baby wipes offered under brands imported from China. The appearance of these Chinese brands, which represent the ideal combination of high quality and low price, has played a key role in reenergising the…

Baby and child-specific sun care led growth in baby and child-specific products in Peru in 2023. Peru has experienced high temperatures in recent years, with the coastal areas seeing a semi-arid subtropical climate, thus leading consumers to be more…

Baby and child-specific product sales remained stagnant in 2023. Norwegian parents continue to favour a minimalist approach to baby hygiene, using as few products as possible. This translates to a preference for gentle, multi-functional washing…

Sales of baby and child-specific products continued to grow in current value terms in Colombia in 2023, with a drop in volume sales as inflationary effects continued to lead consumers to shift to family-orientated offerings. As consumers move between…

The performance of baby and child-specific products in Nigeria in 2023 was strongly impacted by poor economic conditions. Thus, the modest overall decrease in retail volume sales in 2022 was followed by a double-digit decline in 2023. In particular,…