Baby Food

The negative demographic trend continues to adversely impact baby food sales in Bosnia and Herzegovina in 2024. All categories experience moderate negative growth in retail volume terms, with the exception of prepared baby food, which manages to grow…

Baby food in Bulgaria developed positively in 2024 both in volume and current value terms, mainly due to growing consumer awareness about the benefits of industrial baby food in terms of the nutritional value they offer babies and the convenience…

It is expected to be a muted picture for baby food in Croatia in 2024. While current values are expected to increase, constant value growth is expected to be more muted. Volume sales are also expected to be unchanged. Prices continue to rise and…

Baby food registered a moderate increase in current value sales in Estonia in 2024, largely as a result of high average unit prices. Meanwhile, volume growth remained stagnant. Local consumers remained highly price sensitive and prioritised value for…

Milk formula continues to face significant challenges in 2024 due to declining birth rates in Georgia. Over the past three years, birth rates have been on a consistent downward trend, particularly affecting the standard milk formula category. This…

Despite efforts to mitigate costs, manufacturers are facing challenges to keep the price of baby food products affordable in 2024. Consumers are feeling the impact of these price increases, particularly in staple categories such as infant formula and…

Baby food is expected to register a further fall in both current value and volume sales in Latvia in 2024, as a falling birth rate continues to dampen sales. Special milk formula is the only product area that registers value and volume growth, with…

The market for baby food Lithuania is set to register modest growth in retail volume terms in 2024, following the flat performance of the previous year. Demand is being hampered by a declining birth rate, which has reduced the size of the customer…

Though current value is expected to increase in baby food in North Macedonia, volume sales are expected to fall due to a falling birth rate. That being said, there are clear signals of premiumisation within baby food. For instance, parents are…

Baby food in Poland is seeing value sales supported by high prices and government incentives in 2024, while volume sales remain in a slump. In light of overall inflationary pressures, the government in the country has increased financial support for…

In 2024, baby food remained heavily influenced by the high cost of living in Romania. Although inflation began to fall, distribution and production costs remained high in line with high energy and fuel costs. Companies have suffered due to…

Baby food is witnessing robust growth in retail volume and current value terms as consumers return to their pre-pandemic lifestyles. Parents are spending less time at home and therefore have more limited time for cooking children’s meals. At the same…

Retail volume sales of baby food in Slovakia saw a modest contraction in 2023. While the category was fairly resilient to the impact of price increases, due to the fact parents are accustomed to prioritising the health and wellbeing of their…

Milk formula is contracting in volume terms overall due to the declining birth rate and stronger promotion of breastfeeding. Much of the latter has been facilitated by the establishment of a special association that supports breastfeeding. There is…

The falling birth rate in the Czech Republic is curbing volume sales of baby food in 2024. The birth rate reached an historic low in 2023 thus reducing the potential consumer base for baby food and baby products. Consumers have been dealt a further…

Baby food continues to show a relatively weak recovery in retail volume terms in 2024 when compared to other categories within dairy products and alternatives. Sales of baby food plummeted in 2022 as a significant number of women and children fled…