Baby Food

The average retail current unit price of baby food in Turkey continues to spike in 2024. Baby food is, therefore, less affordable during a period of very high inflation in Turkey. This is causing sharp increases in retail current value growth, but…

2024 is the Year of the Dragon in Taiwan. According to tradition, whenever it is the Year of the Dragon, the birth rate in Taiwan tends to increase, because Taiwanese parents generally believe that people born under the dragon sign are said to be…

Health and beauty specialists have increasingly become the preferred retail channel for baby food in Pakistan in 2024. Their reputation for offering high-quality, health-oriented products resonates with the priorities of parents who are keen to…

Prepared baby food in Uruguay continues to be the poorest performer in retail volume terms in 2024, following its weak performance in 2023. The category remains severely underdeveloped, largely due to a significant lack of interest from parents who…

Baby food continues to show a relatively weak recovery in retail volume terms in 2024 when compared to other categories within dairy products and alternatives. Sales of baby food plummeted in 2022 as a significant number of women and children fled…

The ethnic Chinese majority in Singapore, which accounts for around three quarters of the population, has the belief that children born during the auspicious zodiac Year of the Dragon in the Chinese zodiac calendar will harbour beneficial traits and…

Baby food in Poland is seeing value sales supported by high prices and government incentives in 2024, while volume sales remain in a slump. In light of overall inflationary pressures, the government in the country has increased financial support for…

Though current value is expected to increase in baby food in North Macedonia, volume sales are expected to fall due to a falling birth rate. That being said, there are clear signals of premiumisation within baby food. For instance, parents are…

In 2024, baby food in Nigeria is experiencing a decline in volume sales as consumer purchasing power has been severely affected by high inflation. The significant rise in prices across brands within this category has reduced affordability, leading…

The Moroccan baby food market is expected to continue to decline in retail volume terms in 2024. This is being driven by a significant drop in the country’s birth rate, exacerbated by factors such as high inflation, rising unemployment, and general…

The market for baby food Lithuania is set to register modest growth in retail volume terms in 2024, following the flat performance of the previous year. Demand is being hampered by a declining birth rate, which has reduced the size of the customer…

Baby food is expected to register a further fall in both current value and volume sales in Latvia in 2024, as a falling birth rate continues to dampen sales. Special milk formula is the only product area that registers value and volume growth, with…

Baby food is seeing particularly strong retail value sales in Kazakhstan in 2024, while volume sales are lower. These dynamics are attributed to high unit prices alongside stable baseline demand, thanks to the positive birth rates in the country.…

Baby food is set to see current value growth in Israel in 2024. Increased prices will play a significant role in driving up value sales. In May 2023, Nutrilon raised the prices of its milk formula by an average of 7%. Other brands increased their…

Sales of baby food in Ireland in 2024 inch closer back to positive gains in retail volume terms, yet still remain in a small negative slump. On the other hand, retail value is better supported by high unit prices created by inflationary pressures.…

Baby food is expected to register moderate constant value and volume growth in Guatemala in 2024, with a high birth rate also supporting volume sales. Offerings of milk formula continue to expand and become more segmented, including catering for…

Baby food in Germany is characterised by stagnation, with retail volumes recording marginal growth in 2024. One notable exception to this trend is powder special milk formula, which is experiencing above-average growth, and stands out as a bright…

Baby food has continued to report growth in retail volume and value terms in 2024 despite the challenging economic environment. Milk formula has experienced stronger growth in current value terms than volume terms in 2023 and 2024 due to the effect…

Overall, baby food in Norway is projected to see a further moderate decline in retail volume sales in 2024, although “other” baby food and milk formula are set to buck this trend. In retail current value terms, baby food is expected to see strong…

Baby food in New Zealand, including milk formula, remains fairly resilient in the face of inflation as parents will typically sacrifice other areas of their budgets before reducing their spending on their child’s growth and wellbeing. However, the…