Baby Food

Nestlé has an established leadership of baby food in India, as it is synonymous with trust and assurance of quality. Nestlé’s leading brand Cerelac has been at the forefront of development, with a greater focus on creating variants of dried baby food…

In spite of high inflation, both dried baby food and milk formula is expected to register an increase in current value and volume sales. A rising birth rate supports the increase. Value sales for prepared baby food still remains negligible, as it is…

In 2023, baby food is expected to continue to recover from decreases in retail volume sales in the early-to-mid review period. However, the growth in demand is predicted to be moderate, with retail volume sales in 2023 slightly lower than at the…

In Indonesia, current value sales of powdered milk formula have been primarily driven by price increases. However, price sensitivity among local consumers has led to a more cautious approach towards purchasing powdered milk formula. Moreover, the…

The low birth rate in Greece is a challenge for retail volume sales of baby food. While the price hikes in 2022 and 2023 meant that baby food is set to record a positive current retail value growth, parents are finding it difficult to afford. As…

Baby formula is expected to register constant and current value growth, but volume growth will be minimal. Georgia’s birth rate is falling and this is expected to dampen volume sales, in particular for milk formula and in particular for standard milk…

With the health crisis finally being declared over by the WHO in 2023 many companies decided to bring their staff back to the office. While some companies deployed hybrid work arrangements others have brought their staff back into the office full…

Baby food is expected to register double-digit current value growth and much more moderate constant value growth. Kazakhstan has strong trade links with Russia in particular and its war in Ukraine is negatively impacting the Kazak economy and leading…

The declining birth rate during the pandemic has had a significant impact on the baby food industry in Ecuador. With fewer babies being born, there is a smaller target market for baby food manufacturers. The high cost of baby food products has…

Retail volume sales of baby food saw modest growth in 2023, continuing the trend of the previous year. Demand for milk formula in Portugal is strongly dependant on professional guidance. Consumers first make contact with medical professionals at the…

The recovery of baby food’s retail volume sales, evident in 2022, is expected to continue throughout 2023, albeit at slower growth rates. The category’s resilient performance is set to be fuelled by a partial return to pre-pandemic mobility patterns.…

Baby food in Egypt is witnessing a decrease in current retail volume sales during 2023, with a huge increase in current retail value terms, due to prices rising more than 70% in the fourth quarter of 2022. As baby food products are mostly imported,…

The average retail current unit price of baby food is set to increase considerably in 2023. Baby food is becoming less affordable during a period of very high inflation in Turkey. This is causing a sharp slowdown in retail volume growth across baby…

One of the most important trends in baby food in Ireland in 2023 was the increased focus on health and wellness, which manifested most clearly in the increasing interest in clean label products and those with functional ingredients. With consumer…

Milk formula is contracting in volume terms overall due to the declining birth rate and stronger promotion of breastfeeding. Much of the latter has been facilitated by the establishment of a special association that supports breastfeeding. There is…

A low birth rate is behind the continuing decline of baby food sales in Spain in 2023. Spain’s birth rate is being negatively affected by economic challenges and changes in social and cultural norms. Traditional expectations of having a large family…

Poland has been witnessing a continuous decline in its population since 2012, with the number of births in 2022 reaching a post-war low. According to the Central Statistical Office (GUS), in 2022, the number of births was estimated at 305,000, which…

Milk formula in Singapore is set to see a continued decline in retail volume sales in 2023, impacted by the resumption of travel across the Singapore-Malaysia land borders. From 1 May 2022, cross-border public bus services (SBS Transit Ltd, SMRT…

Baby food is witnessing strong retail volume growth compared to most dairy categories, driven by the return to pre-pandemic habits. With parents returning to busy lifestyles and less time devoted to home cooking, consumers are more reliant on…

Baby food suffered heavy losses in 2022 as large numbers of families fled the country following Russia’s invasion. The category’s recovery in 2023 continues to be limited by the significantly smaller consumer base for these products. Besides which,…

Baby food is expected to register both healthy current value and volume growth, with a rising birth rate supporting volume sales. While inflation is still high, it is easing. In addition, the increasing numbers of women in the workforce is also…

In 2023 baby food overall in Norway is recording a dip in retail volume sales. This trend is not isolated, however - a strong uptick in unit prices echoes the broader surge in food costs observed across various categories and product areas.…

In 2023, baby food in Nigeria exhibits robust positive growth in terms of value, surpassing the figures recorded in 2022. However, the scenario is different in terms of volume sales, with all categories of baby food experiencing a decline. The…

Baby food continues to see a decline in retail volume sales in 2023, although it is less severe than in previous years. The main cause of the downward trend can be traced to the downturn in the number of births in Colombia, which has declined by 8%,…

In 2023, most baby food subcategories continue to show positive growth, both in retail volume and current value terms. Despite the country’s declining birth rate, there is growing demand for specialised baby food among Bulgarian mothers, with mothers…

Milk formula registered a retail volume decline for most of the review period, with this set to continue into 2023. During 2022 and into 2023, milk formula prices increased above average inflation, making the product too costly for many parents. As…

The baby food category is led by Nestlé Pakistan Ltd with formula milk brands Bunyad and Nido both household names in Pakistan, offering high quality at low prices. Milk formula remains the dominant form of baby food in Pakistan with doctors and…

In 2022 and 2023, the landscape for prepared baby food has seen an increase in the presence of local Tunisian brands, such as Natulyn. These brands have gained popularity among Tunisian consumers and are primarily sold in supermarkets and…

Baby food is witnessing robust growth in retail volume and current value terms as consumers return to their pre-pandemic lifestyles. Parents are spending less time at home and therefore have more limited time for cooking children’s meals. At the same…

Baby food in Vietnam is projected to experience a further, if marginal, drop in retail volume (tonnes) sales over 2023, partly as a result of economic difficulties. The majority of Vietnamese consumers, especially in low-income households, still do…

All of the players in baby food have increased prices during 2023, despite the price-sensitivity of consumers. Companies have increased prices due to high inflation, rising costs of shipping and raw materials. In addition, the decreasing value of the…

The birth rate in France continues to fall, thereby negatively impacting retail sales of baby food. A marginal boost was expected post-pandemic, but the birth rate is now at its lowest rate since 1946, according to French National Statistics body…

The Cameroonian market for baby food has not escaped the detrimental effects of inflation. The surge in fuel prices, along with substantial increases in the cost of milk and wheat, has been instrumental in driving up the prices of baby food. Both…

Taiwan's birth rate continued to decline in 2022, reaching a historic low point. One of the main reasons for the decline was the impact of the pandemic, as many couples postponed their weddings, resulting in a continuous decrease in the married…

Retail volume sales of baby food in Slovakia saw a modest contraction in 2023. While the category was fairly resilient to the impact of price increases, due to the fact parents are accustomed to prioritising the health and wellbeing of their…

In 2023, the Moroccan landscape of parenthood is undergoing a profound transformation driven by a notable decline in birth rates. This trend began before the COVID-19 pandemic and has been accentuated by economic uncertainties stemming from the…

Despite the lifting of COVID-19 restrictions at the beginning of the year, retail sales of milk formula continued their downward trajectory in current value terms in 2023, amid a further reduction in the national birth rate. While the country…

While inflation has been relatively low in Bolivia, due to a fixed exchange rate with the US Dollar, imports are expected to register higher price increase than local dairy products. With baby food largely dependent on imports, inflation is…

Milk formula is set to see a decline in retail volume terms in Japan in 2023, due to the continuous decline in the number of new born babies. Although the birth rate in Japan has been continuously declining for decades, the pandemic accelerated the…

Baby food is predicted to experience an increase in current value sales in 2023. Nonetheless, a significant portion of this value growth will be influenced by price hikes due to various factors, such as the escalation of energy prices and the ongoing…

The year 2022 saw significant price increases in baby food leading to a dynamic rise in current value sales, although demand was hampered as a result. As the inflation rate slows somewhat in 2023, current value growth has also abated, although…

Prepared baby food continues to generate a substantial part of baby food's current retail value sales, with glass jars and pouches being extremely popular due to the high levels of convenience they offer. As such, prepared baby food is set to…

The ongoing economic crisis in Algeria continues to threaten retail volume sales of baby food in 2023. The category remains plagued by restrictions on imports, surging inflation and the further devaluation of the Algerian dinar. This has affected the…

Despite constant discussion on the benefits of breastfeeding, milk formula has increased its market size constantly in Brazil, with manufacturers offering a wide range of options for children. The historic growth and change in infant feeding have…

Sales of baby food were not significantly affected by the pandemic with sales remaining relatively stable in comparison to dairy products. Demand for baby food did not experience huge fluctuations over the 2020-2022 period, albeit with volume sales…

Value growth in baby food is being supported by inflation and, thus, high unit prices in 2023, whereas volume is flat. Unit prices have been pushed up by the rising costs for transport, storage, and distribution logistics, in particular for baby…

During 2023, baby food Lithuania registered moderate positive sales growth in retail volume terms, while value sales increased strongly as a result of inflation and subsequent unit price increases. The main reason for the positive developments in the…

Baby food recorded further volume decline in 2023 as the birth rate in Latvia continues to decline. Also, price increases in the category have further weakened demand in 2023, depressing volume sales. Consumers have been preparing more food at home…

Baby food is significantly affected by a high inflation rate in 2022 and 2023. The upturn in the inflation rate, which gained momentum in March 2022 and in subsequent months, is, however, on the downturn in 2023. The rush of Italian consumers to…

From October 2022, the government cut national support for milk formulas from 50% to 25%. This resulted in two-three times higher prices, with standard and special milk formulas having seen a rapid price increase during 2023. Many mothers still buy…